2012

Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.

The next Central Florida Internet Marketing Meetup (Sponsored by Affiliate Summit) is taking place on Tuesday, January 29th at 6:00pm at Caffe Positano in Apopka, FL.

Internet Marketing Meetup Agenda:

Affiliate Summit Affiliate Marketing Meetup6:00pm-6:30pm: Announcements and Housekeeping
6:30pm-7:30pm: Session – Live Site Reviews
7:30pm-9:00pm: Q&A and Open Networking

Speaker:  Mike Nunez, Owner of AffiliateManager.com

Session details:

Live Site Reviews, we will review sites and make suggestions to improve SEO, Optimization, Content, Layout, Design, and much more.

About the Speaker:

Mike Nunez began his affiliate marketing career while taking Computer Science classes at UCF. He leveraged his newfound knowledge to launch the Wyndham Vacation Ownership affiliate program, which quickly became the highest converting lead source in the company. Mike was then recruited to launch the LastMinuteTravel.com affiliate program, where sales grew to $500k in 3 months. Upon realizing that affiliate management was in high demand with a low supply of quality managers, Mike co-founded www.AffiliateManager.com. After our first year, the firm won “Best New OPM” on the most popular affiliate forum. To better serve affiliates, Mike spearheaded the creation of BounceLinks.com, a tool to monetize user-generated content as well as streamline product level link creation. Most recently, Mike launched www.AffiliateRecruitment.com, a self-service tool that allows managers to recruit relevant affiliates. Lastly, Mike has served as a member of the Linkshare and Affiliate Summit Advisory Board.

Cost:

Admission is free. Positano’s full menu is available if you’d like to purchase dinner

Click here to RSVP on Meetup.com


And don’t forget to join the Affiliate Summit Orlando Meetup Group and follow us twitter.com/otownaffiliates at to stay on top of our local events.

If you would like to present on a topic in the future, please contact Missy at orlando@affiliatesummit.com.

As the curtain slowly falls on the holiday shopping season, merchants and affiliates are faced with discovering new techniques to keep up with ways in which consumers discover, consume and engage about products and services.

Couple that with the challenge of marketing in an economic state of uncertainty; the inherent affiliate marketing industry issues such as Affiliate Nexus Tax, multi-channel attribution and nefarious marketing tactics; and you have a recipe for a potentially frightening 2013.
Resolve to become a fierce competitor
Struggling companies will see it that way, but not fierce competitors.

Fierce competitors see these challenges as a way to empower their companies to find innovative ways to stand out as a leader in their category, even on reduced marketing budgets.

Fierce competitors compete strongly by remaining visible. They reassess their marketing strategy to optimize every dollar spent. They evaluate their brand to determine their relevance in current market conditions.

They aggressively pursue the underserved customers of their competitors and engage their own apathetic customers to make them brand-loyal. They forge partnerships, hire previously unattainable talent, get rid of dead weight and nurture great employees. They out-innovate their competition and go after market share.

Fierce competitors don’t play it safe.

Do You Have What It Takes To Be Fierce?

Almost everyone knows the story of Daniel “Rudy” Ruettiger, who became the inspiration for millions in the movie, “Rudy” depicting his journey as a Notre Dame football player. Those attending Affiliate Summit West 2013, will get to hear Rudy tell his story first-hand during his keynote address on Monday, January 14th.  (I just finished reading his new book, “Rudy:  My Story“.  If you think the movie was inspirational, his “real” story, will blow you away)


His is a story focused on a series of triumphs over seemingly insurmountable odds; or as I like to call it, “Any given day in the life of an affiliate marketer.”

Rudy believes that people are not born with more heart, more drive, and more passion to accomplish their dreams than the next guy. But rather, one must find their drive and passion one step at a time by growing up, making mistakes, learning from them and pushing forward.

To become fierce, you must learn how to pick a goal and keep your eye on the prize at all times. You must train to become better, surround yourself with like-minded people that will help you reach your goal, stick it out when things get tough and reward yourself when you deserve it.

In 2013, I challenge you to win more of the business that is out there waiting for you.

Dream bigger. Make strategic marketing decisions. Summon your “Inner Rudy” to push forward.

Get fierce.

The 21st issue of FeedFront, the official magazine of Affiliate Summit, is at the printer and it will be hitting mailboxes in early January 2013.

FeedFront Magazine, Issue 21

FeedFront Magazine, Issue 21 will also be distributed at Affiliate Summit Meetups and Affiliate Summit West 2013.

This issue of FeedFront Magazine includes Resolve to Become a Fierce Competitor by me :), Finding Office Space on Craig’s List by Shawn Collins, Ten Steps to Audit Your Affiliate Program by Sarah Bundy, and Affiliate Summit West 2013 agenda and speaker bios.

Also, why you should stop building affiliate sites; coupon code compliance; the importance of compelling copy; datafeeds; creative marketing; and more.

Issue 21 of FeedFront Magazine can now be viewed online, downloaded, and printed from issuu.com.

Get the FeedFront RSS if you’d like to get all of the articles as they are published to the feed.

If you haven’t subscribed, you can get the magazine for free at http://feedfront.com/free-subscription/.

Also, become a fan of FeedFront on Facebook to see past issues, covers, etc.