August 2012

Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.

This post originally appeared on itsaWAHMthing.com, where I regularly contribute articles about affiliate marketing, productivity and technology tips for small businesses and work at home moms.

Blogging has changed the way we interact and communicate with one another. Because good communication is essential for any business venture, business owners often start company blogs to make stronger connections with potential consumers. If you are a mother working from home, starting a blog can be even more beneficial to your cause. Below are six reasons why blogging is a good idea for any WAHM business.

1. Blogging promotes networking.

When you work from home, reaching your potential clients or consumers can be difficult. Cold calling takes too much time, and email marketing is not always effective. Blogging, on the other hand, allows you to reach a substantial number of consumers with a single action. In addition, if your blog focuses on your WAHM business's industry, you will attract readers who are likely to share your ideas and purchase the products or services you offer.

2. Blogs are engaging.

Other forms of networking and communication, such as mailed advertisements, discourage two-way communication. They send a message to potential consumers without inviting the consumers to respond. Blogging, however, encourages your target audience to reply to your posts and engage you in a discussion. This dynamic keeps your readers interested and coming back for more, which in turn increases the likelihood of converting them into clients or customers.

3. Blogs are cost-effective.

As an owner of a WAHM business, chances are that you have a tight budget, and you probably can't afford expensive advertising. Fortunately, blogging is an extremely inexpensive way to connect with consumers and promote your business. Many free blogging platforms are available, and you can post content for free in your spare time.

4. A blog gives your business personality.

Customers don't want to work with impersonal companies. When you create a company blog and post regularly, your target audience gets to know you as a person, rather than as a figurehead. As readers learn more about you, they will associate your characteristics with the company. For example, if you talk about your love for your children, consumers will associate your company with warmth and nurture. This makes your company more likeable and memorable in the eyes of the consumer.

5. Blogs add credibility.

One of the best ways to gain credibility with your target audience is by demonstrating your knowledge of the industry in which you operate. Using your blog, you can craft authoritative posts on important industry-related issues. As readers take in the information, they will begin to see you as a credible source for information, products and services.

6. Blogs are effective for WAHM Businesses.

Because blogs provide consumers with interesting, valuable information, consumers are more likely to visit a business's blog than its website. However, after some time on the blog, consumers often navigate to the company website in search of more information about the company's products or services. In fact, according to a recent HubSpot study, businesses with blogs receive 55 percent more traffic to their company websites than businesses without blogs. For small WAHM businesses with limited advertising budgets, this statistic is extremely significant.

Blogs can be effective networking and promotional tools for any business, but they are especially helpful for WAHM companies. Whether you are a seasoned businesswoman or a first-time entrepreneur, consider starting a blog for your company today. It may take some time to establish it, but you will be glad you did when you begin reaping the rewards.

Just in case you missed it because you were smack dab in the middle of Affiliate Summit East 2012 like 4,200+ of your closest friends (or wherever you may have been), the 2012 Affiliate Summit AffStat Report is now available for free at AffStat.com. This affiliate marketing statistics report can be viewed online or downloaded.

AffStatOver fourteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the 2012 Affiliate Summit AffStat Report.

The report features dozens of charts of data, based on the responses from the participating affiliates on affiliate marketing, social media, search marketing, blogs, email, and demographics of affiliates.

Feel free to use material from the report in blog posts, presentations, etc. Just reference that the information came from the 2012 Affiliate Summit AffStat Report.

It was a pleasure to participate on the keynote panel discussion of the roles, issues, and challenges of women in affiliate marketing at Affiliate Summit East 2012, which took place August 12-14, 2012 at the Hilton New York in New York City.

Women of Affiliate Marketing Keynote Panel at Affiliate Summit East 2012

The panel was moderated by Nick Koscianski, President of NickyCakes.com, and the panelists were:

  • Rae Hoffman-Dolan, CEO, PushFire
  • Amanda Orson, Managing Partner, Lacuna Group LLC
  • Eleah Portillo, Director of Affiliate Marketing, Adsimilis
  • and me, Missy Ward, Co-Founder, Affiliate Summit, Inc.

More details on Affiliate Summit at http://www.affiliatesummit.com/.

Video: Women of Affiliate Marketing Keynote at Affiliate Summit East 2012