August 2014

Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.

As a blogger or new media professional or a company that works with these individuals, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission (“FTC” or “Commission”) with regards to disclosure. These guidelines have been in place for years for other media such as television and print ads, and they help protect the consumer and maintain quality.

Recently, the FTC released guidelines on how they expect bloggers and new media professionals to disclose paid relationships. The Performance Marketing Association (“The PMA”) Compliance Council has developed the “Blogging and New Media Disclosure Information” document to help PMA Members wade through the legal language and provide real life examples to help you stay within the guidelines.

To receive a copy of this document, you need to be a Performance Marketing Association Member.

PMA Annual membership dues are as follows:

Join the PMA today.

Performance Marketing Association Blogging and New Media Disclosure Information