As a blogger or new media professional or a company that works with these individuals, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission (“FTC” or “Commission”) with regards to disclosure. These guidelines have been in place for years for other media such as television and print ads, and they help protect the consumer and maintain quality.
Recently, the FTC released guidelines on how they expect bloggers and new media professionals to disclose paid relationships. The Performance Marketing Association (“The PMA”) Compliance Council has developed the “Blogging and New Media Disclosure Information” document to help PMA Members wade through the legal language and provide real life examples to help you stay within the guidelines.
To receive a copy of this document, you need to be a Performance Marketing Association Member.
PMA Annual membership dues are as follows:
- Solopreneur: $149 per year
- Corporate: $250 and up (depending on size of company)
- Industry Champion: $5,000 and up (depending on company type)