In my opinion, blogging is one of the most valuable marketing tools available to businesses.
Hubspot's previous analysis of 1,500 Hubspot customers (small businesses) found that companies with a blog attracted 55 percent more visitors to their websites than those that did not. The ones that blogged also had 434 percent more pages indexed in search engines.
In addition, according to their Marketing Benchmarks from 7,000 HubSpot's customers, businesses with websites greater than 400 pages, get 6x more leads than those with 51-100 pages.
Although their information is somewhat dated, I'd surmise that the numbers could only be greater at this point.
Your blog will only be as effective as its functionality, appearance and quality of content. Move in the right direction using these content marketing tips.
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There are a lot of evening networking opportunities taking place during Affiliate Summit West 2015.
Below is a listing of the official and unofficial events (that I know about) taking place during the conference. The official events are highlighted, because… well, you know… they're official!
Please note: As some of the parties are “by invitation only”, I suggest you contact the company directly for more information.
Sunday, January 18, 2015
ShareASale Under the Stars Party
Time: 8:00pm – 12:00am
Location: Hyde @ The Bellagio Hotel
How to RSVP: See the six options to RSVP, and you will also need your Affiliate Summit badge.
Who is invited?: All Affiliate Summit attendees.
There will be open bar, resident ShareASale magician Joel Givens will be doing his thing, amazing views of the Bellagio Fountains, and a great night out with the industry. Get dressed up! It is a 15-year celebration, ya know!
Convert2Media & PerformTel's Tropic Beauty Model Search
Time: 7:00pm – 12:00am
Location: Hakkasan at MGM Grand
Request Access and More Info here: http://aswvip.vegas/
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They say affiliate marketing is all about relationships. So, whether you’re attending Affiliate Summit West 2015 in Las Vegas (or any other event, for that matter), you’ll want to make the most of networking while you’re there.
Networking, however, is a rather overlooked art form. All too often – particularly those of us that work on the sales and marketing end of things – we can approach people too aggressively with unreasonably high expectations.
So how do you avoid those pitfalls?
I’ve spent nearly two decades building relationships through conferences, and I’ve never once done it by marching up to someone with an extended hand to shake, armed with a business card.
I’ve done it by approaching people, getting to know them, and trying to determine how I can best help them – rather than trying to see how they can help me.
My more organic approach has led to my contacts list being full of smart folks that I often partner with. So how do I do it? [click to continue…]