"Soliciting Testimonials to Establish Trust", originally appeared on itsaWAHMthing.com, where I regularly contribute articles about marketing, productivity and technology tips for small businesses and work at home moms.
Soliciting Testimonials to Establish Trust
For as long as marketers have sold products, they’ve sought customer testimonials. In the age of social media, testimonials have transformed, but they still serve the core purpose of establishing trust between seller and buyer.
The Importance of Testimonials
If you’ve ever written or delivered an elevator pitch, you know it should be brief. Yet experts recommend including customer testimonials even in this very quick form of communication — that’s how critical testimonials are in telling your brand story.
Using customer testimonials in your pitch shows that your business is credible, notes the Neeley School of Business at Texas Christian University.
Testimonials can also tell compelling stories about your business through the eyes of your customers.
With the frenetic pace of marketing today, it’s critical that we create personal stories to make our customers and prospective customers pause. I recommend soliciting testimonials from customers who’ve had a great experience interacting with your brand. [click to continue…]
Affiliate Summit recently donated nearly $15,000 to fight breast cancer from the Race to Affiliate Summit West 2015 and $27,000 from the Race to Affiliate Summit East 2014.
Now it’s time for affiliate marketers to start all over again, kicking breast cancer’s ass through exercise.
Affiliate Summit has created a dailymile Challenge where we will donate $1 to benefit the Avon 39 The Walk to End Breast Cancer in support of the Affiliate Marketers Give Back team for each mile cycled, run, swam, or walked.
In addition, the participant with the most total miles at the end of the challenge will receive a VIP Pass to Affiliate Summit West 2016. 2nd to 5th place finishers will each receive a Networking Plus Pass to Affiliate Summit West 2016, and 6th to 10th place finishers will each receive a Networking Pass to Affiliate Summit West 2016.
If you’re already exercising, you’ll make it count for more than just calories burned, simply joining the challenge and logging the miles.
The challenge runs January 26, 2015 through July 24, 2015.
dailymile syncs with a number of iPhone and Android apps, and they now have their own iPhone app.
For more information and details on joining, check out the Affiliate Summit East 2015 Race to Affiliate Summit East 2015 here.
If you are live in Florida and consider yourself:
an affiliate marketer
a blogger or publisher that uses affiliate links in their posts
a merchant with an affiliate program
a network that runs affiliate offers
YOU NEED TO PAY ATTENTION TO THIS NOW.
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