You’ve spent years developing your brand’s voice online and harnessing a content marketing strategy that appeals to your target audiences. As a result, your number of followers on Twitter and Facebook has soared.
But out of the blue, some sort of system glitch occurs and you lose everything you’ve worked so hard to build. All the useful articles, infographics, videos and images have disappeared in a flash.
Even worse—your massive list of fans has been eradicated.
For businesses that regularly back up their social media profiles, a bulk of this data can be retrieved. But for those who have overlooked this pertinent step, they’ll have to rebuild from scratch. Depending on the nature of the business and industry they’re in, revenues could take a major hit.
Here are a few reasons why it's smart for your business to back up its social media accounts: [click to continue…]