Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.

Affiliate Marketing in 2010 – Bring It!

by Missy Ward in Affiliate Marketing   &  , ,   24 Comments

crystal ballIt’s that time of year when everyone is trying to predict how consumers will react in 2010 and beyond as we emerge from the recession.

But, there is no crystal ball needed to see that online marketing tactics are going to need to change in order to keep up with the new consumer buying habits and brand awareness that have developed since the downturn of our economy. However, with these changes comes tremendous opportunities and those that innovate will continue to thrive in the year to come.

Through technology, consumers are becoming more connected and the world is becoming much smaller. In 2009, I observed affiliate marketers invest in social media marketing and other relationship-building techniques on a much larger scale in order to communicate efficiently and in a more transparent manner, to subsequently build trust and consequently, increase sales.

I also spoke to numerous affiliates who were now focusing on creating their own content to add to their sites including words, images, audio and video in an effort to personalize their customer’s shopping experience and garner incremental sales.

For 2010, I see new technologies such as pay-per-call and other off-line tracking initiatives becoming more mainstream, and as such, new marketing opportunities will emerge. Additionally, with the popularity of smartphones increasing (along with download speeds), I believe 2010 may finally be the year where mobile marketing takes off and affiliate marketers really leverage this virtually untapped market.

I believe this will also be the year where smart online merchants, both big and niche that have weathered the 2009 storm will concentrate on solidifying the relationships they have with their affiliates.

See, they know that us affiliate marketers have the advantage over so many other companies and industries. We know how to leverage trends. We’re used to bootstrap-marketing. We know how to fail and rebound swiftly. And yes, we know how to hustle.

These strengths coupled with retailers’ belts continuing to tighten on non-proven ad spends offer up a huge opportunity for the affiliate marketing industry to continue to flourish.

So, what say you? Please share your affiliate marketing industry predictions for 2010.

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Missy Ward

Co-Founder & President at Affiliate Summit, Inc.
Missy Ward has been in affiliate marketing since 1999. She is the Co-Founder of Affiliate Summit, FeedFront Magazine, GeekCast.fm, itsaWAHMthing.com; the Co-Publisher of Revenews.com, Founder of AffiliateMarketersGiveBack.com and manages many of her own affiliate sites. If she's not making money through affiliate links on the post you're currently reading, it's an oversight on her part and it will be corrected soon.

Comment & Add Your Voice

1 Nochipra February 20, 2010 at 8:28 pm

I’m just getting into doing the affiliates so hopefully I’ll be able to make a little with it this year?

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2 DrKeithCurrie January 29, 2010 at 8:12 am

I know a good number of people at internet earning money with affiliate marketing. While it is a free business without big investment. Affiliate marketing may be Nice job for all who are interested.

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3 Krunal January 4, 2010 at 4:44 am

I believe as others do.. Google will start penalizing the direct linking URLs in destination URL. Many Small Affiliate networks will emerge and the hot niches will be Electronics/Gaming/Finance

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4 peter bordes December 31, 2009 at 7:22 pm

Happy New Year Missy… very good predictions post. I agree on all fronts!

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5 Evan W. December 30, 2009 at 1:45 pm

Nice post…We are definitely working to make more friendships with our affiliates across the board and establish new relationships with affiliates.

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6 Missy Ward December 30, 2009 at 12:46 pm

Hey Drew,

My Magic 8 Ball just said that it agrees with your prediction 🙂 Happy New Year and see you soon!

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7 BenSpark December 30, 2009 at 12:28 pm

My prediction for 2010. I will finally figure out how to do a good job as an internet marketer. With ASE and the upcoming ASW10 I will be learning from some great people and putting it into practice personally is my prediction for 2010. So look for some good stuff from me in the Affiliate Marketing space.

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