Content marketing is one of the most prevalent forms of marketing today, even for B2B businesses. According to the Content Marketing Institute's 2017 Benchmarks, Budgets and Trends — North America reports, 86 percent of B2C marketers feature content in their strategy, and a whopping 89 percent of B2B marketers are using it.
For the majority, this means having at least a blog, an online publication where the brand can feature everything from photo slideshows to infographics to videos, all in a search engine-friendly format that's crawlable to notch higher results.
But even if your blog is getting millions of hits and generating lots of discussions and social shares, if sales are still stagnant, it's not doing its job.
Your blog should provide useful and helpful information to visitors who are then convinced enough to convert to purchasers. Here are four ways to turn those visitors into customers. [click to continue…]
Marketing is part science and part poetry. When an author puts pen to paper, the goal is to create a tone that invites a reader to join the story. The same holds true for marketing. Linguistic rules apply to the creation of a marketing message. To reach your audience in an inspiring manner, the marketing copywriter needs to follow a few well-established linguistic rules. [click to continue…]
An integral part of a business's viability is reflected in its website and blog. With so many potential consumers to target, companies need to broaden its reach online to strengthen its marketing campaigns and grow revenue.
Here are six ways to produce new leads using your company website or blog:
Target Your Traffic
How are you generating traffic for your website? Are you targeting the right audience? These are key questions you must answer to determine if your website is even reaching the appropriate population for your product or service.
In order to maximize your lead potential, you need to cultivate an understanding of your audience and craft your message to direct it to this population. Otherwise, your product or services will fall into a black hole.
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