Impact Radius launched today with its multi-channel performance advertising platform that is the first to connect advertisers and media partners directly for the delivery of performance campaigns across TV, radio, print and online media channels from a single platform.
The ability to track offline performance-based marketing campaigns is very exciting to me as it's one of the initiatives that I really believe will finally take off in 2010.
The group behind Impact Radius has had several innovative business launches prior to this including the Commission Junction network concept. I personally know two of them, Todd Crawford and Lisa Riolo for quite some time and can attest to their passion for performance-based marketing.
I wish them the best of luck in their new venture and look forward to seeing them kick-start some great new affiliate marketing trends.