The above blog post was written by Pace Lattin and appeared on IndustryPace.com
While I don't necessarily agree with the fact that the “Affiliate Marketing World” and the “Brand World” operate as mutually exclusive as the author suggests, I do concur that as budgets get tighter, the latter will need to work with innovators who know how to connect with their audience to ultimately generate an action.
Affiliate marketers are those trailblazers… and we're hungry. It is the combination of savviness and moxie coupled with the retailer's belts continuing to tighten on non-proven ad spends that offer up a huge opportunity for the affiliate marketing industry to continue to flourish in 2010, which I previously wrote about here.
To read the full article, “Marketing War: Affiliate World vs. Brand World, who will win? Missy Ward Knows!”, that appeared on IndustryPace.com, click here.
Let me know what you think.