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BigMouthStrikesAgain – Scott Stratten: Putting the “Un” in Marketing

by Missy Ward in BigMouthStrikesAgain.fm   &  , , ,   2 Comments

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Listen above, on GeekCast.fm, or download to iTunes.

My guest today was Scott Stratten, President of UnMarketing. He’s widely-known for his viral video talents and is the unofficial Mayor of Twitterville.

In this podcast, Scott talks about:

  • His diverse marketing background and what “UnMarketing” is all about.
  • Whether it’s possible to market something you could care less about.
  • What Twitter is to him, how he makes use of it and how he finds the time to Tweet as much as he does.
  • Tips on how to grow your Twitter followers
  • What he would do if Twitter ceased operations tomorrow. [Scott nearly has a heart attack during the portion of the show]
  • What he would do differently in business if he was given the power of a Do-Over and the scoop on BuildYourFollowing.com
  • What he finds frustrating about social media today
  • The best and worst of his viral marketing campaigns and tips on how to make a video go viral
  • The TweetAThon he created for 12for12k in which he raised $16,000 for charity in one day


  • Scott was a good sport and answered a ton of personal questions. Find out what he’d do with $5mm start-up capital from Google; his best qualities and worst habits; what he feels more people should know about him and more by listening in to the podcast above.

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    Missy Ward

    Co-Founder & President at Affiliate Summit, Inc.
    Missy Ward has been in affiliate marketing since 1999. She is the Co-Founder of Affiliate Summit, FeedFront Magazine, GeekCast.fm, itsaWAHMthing.com; the Co-Publisher of Revenews.com, Founder of AffiliateMarketersGiveBack.com and manages many of her own affiliate sites. If she's not making money through affiliate links on the post you're currently reading, it's an oversight on her part and it will be corrected soon.

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