I've been in marketing since 1989. Yeah. That long. You know… before the World Wide Web became publicly available.
At the end of 1999, I landed in the affiliate marketing industry. Before I knew it, it was 2003, and I was starting up Affiliate Summit with my business partner, Shawn Collins.
I was a broke, single mom of a 2-1/2-year-old. Shawn was the sole provider of a growing family and not making a lot of money either.
But we had big dreams; weren't afraid of working hard, and we had a lot of stick-to-itiveness.
While it’s fun to work toward becoming a mogul, it’s rarely glamorous, and it requires more hard work than I could have imagined. That’s the bad news. [click to continue…]
In today's busy world that's filled with smartphones and distractions, it can be tough to take a true break from work. It can be even more chaotic when you're a busy mom. You're caring for other people in addition to meeting your own needs.
But with the right tools and attitude, it's possible to strike a healthy work-life balance that allows you to live a better life. Here are some tips on how to do it:
Make the most of your time by making a list of your top priorities, and then create a schedule with time allotted for everything. Maybe you have one day per week where you don't take any meetings so you can get more done at the office. Or you could book one exercise class before you head home from work to help clear your head after a long day.
Cut back on multitasking. Instead of trying to finish four things at once, try just knocking out one at a time. Maybe this means you devote one hour each morning to checking email. Make a rule to not check email after you've left your desk. Decide what boundaries you want to draw and enforce them. Your work and home life will be better for it.
Make Time For Yourself
If you're always worrying about others, it's easy to let your own priorities fall by the wayside. If this has been happening, and you'd like to make it better, consider scheduling time for yourself into your day. [click to continue…]
No matter how much you love your business or how well it is run, there will always be customers who are dissatisfied with your product or the service you provided, for whatever reason.
While complaints are not always a sign that something is wrong, reading a letter packed with grievances or a negative review online about your business… double sucks. Not only can the words hurt your feelings, but they may also be devastating to your business if left unchecked.
A Harris Interactive study indicated that only about 4% of dissatisfied customers complain. 96% just go away. Additionally, RightNow’s “Customer Experience Impact Report”, showed that 82% percent of U.S. consumers said they have stopped doing business with a company due to poor service. 55% of those said that the main reason was due to slow and inefficient resolution to a customer service inquiry.
Brian Littleton, CEO of ShareaSale.com recently gave a keynote address during Affiliate Summit East 2015. During his presentation he asked the audience to respond to the following question, “What’s the first word that comes to mind when you find out that someone has filed a Better Business Bureau complaint against your company or left you a really bad 1-star review on Yelp”?
This is a small sample of the audience responses.
Click here to enlarge the image above.
While some of these first reactions may seem natural, how you actually respond to a customer that just called your baby, “Ugly”, can either turn into an opportunity for your company… or simply make your competitors happy. [click to continue…]