How to Turn Your Social Media Followers Into CustomersNearly every marketer uses social media in some form for their business, but the real power in social media lies in getting fans and followers to make purchases. 90 percent of marketers consider social media very important for their business, but the same percentage want answers regarding the best ways to engage their audiences.

Since social strategy and community management is a significant investment, setting conversion goals and regularly measuring and refining them is key to a worthwhile return. Whether you're a B2B company focused on LinkedIn or a multimillion-dollar corporation with a presence on all the major social channels, here are key techniques to turn your social followers into buyers.

Optimize Your Pages

Every single social media channel you have a presence on should be optimized to the extent that your main website is. This means you should have full contact information for your business, a keyword-focused description of your brand and complete profiles. Think of each social media page as a new microsite for your business. You want it to properly reflect your service or products and give visitors an easy way to get in touch with you. [click to continue…]

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4 Ways to Create Blog Posts that Convert Visitors into CustomersContent marketing is one of the most prevalent forms of marketing today, even for B2B businesses. According to the Content Marketing Institute's 2017 Benchmarks, Budgets and Trends — North America reports, 86 percent of B2C marketers feature content in their strategy, and a whopping 89 percent of B2B marketers are using it.

For the majority, this means having at least a blog, an online publication where the brand can feature everything from photo slideshows to infographics to videos, all in a search engine-friendly format that's crawlable to notch higher results.

But even if your blog is getting millions of hits and generating lots of discussions and social shares, if sales are still stagnant, it's not doing its job.

Your blog should provide useful and helpful information to visitors who are then convinced enough to convert to purchasers. Here are four ways to turn those visitors into customers. [click to continue…]