Although I’ve yet to be tested, all signs indicate that I’ve inherited the wanderlust gene. I’m not quite sure who I acquired it from, as my parents are perfectly happy staying within a 15-minute driving distance from their home. Monotony gives them comfort.

But for me, something different is what excites me. I crave new places to explore, and other than having a return flight booked; I prefer to travel without plans. It nearly always leads to more enjoyment.

Take my last trip, for example. I just got back from Toronto, where my business partner, Shawn Collins, and I hosted a Performance Marketing Summit. The last time I visited Toronto was back in 1987 with a bunch of friends from SUNY Buffalo. We piled into my buddy’s car, filled the trunk with an assortment of cheap beer, and took the quick drive across the border. This time, I decided to stay an extra day to explore the city as a grown up. I figured that whatever time I woke up was when said exploration would commence.

Well, that extra day in Toronto was spent visiting two Ontario wineries, having an incredible vineyard lunch, and witnessing Mother Nature at her best, when she produced an amazing rainbow over Niagara Falls for our entire group to behold.

Niagra Falls Photo Credit: Ilya BLT

As I sat on the plane looking through the photos of the places I visited in Toronto; I couldn’t stop thinking about my upcoming trip to Spain. Sometimes it seems as though my thirst for travel may never be quenched, no matter how many destinations I visit. It turns out; there is a scientific explanation.

In 1993, a study by Jay B. Lichter et al. attributed the DRD4 gene to controlling dopamine levels in the brain and linked them to motivation and behavior. In 2010, the first genome sequence from an extinct human became available, indicating that humans and Neanderthals interbred about 37,000 years ago, and a new gene in the human genome was formed, DRD4-7R. It was also around that time that humanity started to create and sustain large civilizations. A 2011 study (Schilling, Walsh, and Yun) indicated that 20% of humans carry the DRD4-7R (aka wanderlust gene), which is linked to risk-taking, sensation-seeking and novelty-seeking, and correlated with openness to new experiences, intolerance to monotony, and exploratory behavior. It was also tied to Attention Deficit Hyperactivity Disorder; a disorder that I’ve been diagnosed with.

I guess I can blame DRD4-7R for my business success (and failures), my impulsivity, and my hunger to learn and see new things. I can also blame it for my inability to stay on a healthy track when I travel. Wanderlust nearly always trumps my best intentions, which remain in my suitcase, along with my sneakers and work-out clothes.

But, at least now I have a real excuse to give my husband when I ask for another hall pass to travel. Babe, it’s in my DNA since before I even existed.

Is wanderlust in your DNA?

Dancin’ at church, Long Island jazzy parties
Waiter bring us some more Baccardi
We’ll order now what they ordered then
‘Cause everything old is new again     – Peter Allen

Ten years ago, ShareASale took over Howl at the Moon in Orlando during Affiliate Summit East 2006.   <— Caution, link may cause feelings of nostalgia.

For years, I’ve heard everyone talk about how much fun they had back then and it tormented me for not being able to make it. (I don’t know what I got stuck doing while this was going on because there’s no way that I’d ever miss any party that was a sing-a-long!)

ShareASale's Party at Howl at the Moon at Affiliate Summit East 2006 ShareASale’s Party at Howl at the Moon at Affiliate Summit East 2006 – Photo by ShareASale


Brian Littleton playing piano during ShareASale's Party at Howl at the Moon - Affiliate Summit East 2006 Brian Littleton, CEO of ShareASale joined the band at the event – Photo by ShareASale
So, I couldn’t have been more excited when I heard that ShareASale was bringin’ back the sing-a-long fun for their latest variation of their famous “Under the Stars” party taking place during Affiliate Summit East 2016 with!

Here are the deets:

ShareASale Party at Howl at the Moon NYCHowl At The Moon
245 W. 52nd Street
Sunday, July 31, 2016
Time: 8pm-11pm

If you’ve never been to a Howl At The Moon, be prepared for a high-energy, super-fun time as the performers are freakishly talented! Plus, you’ll be partying with a bunch of other like-minded people who won’t pass judgment when you sing at the top of your lungs, and dance like no one is watching. Check out some of the performances here.

Giant love to the ShareASale gang for putting this on.  And don’t worry, I will not be requesting “‘Cause Everything Old Is New Again.” I’ll save that for another night  😎




In the first few years of your startup, the prize probably won't be a million bucks in the bank; it’s going to be survival. It’s staying hungry and staying afloat.Click To Tweet


I’ve been in marketing since 1989. Yeah. That long. You know… before the World Wide Web became publicly available.

At the end of 1999, I landed in the affiliate marketing industry. Before I knew it, it was 2003, and I was starting up Affiliate Summit with my business partner, Shawn Collins.

I was a broke, single mom of a 2-1/2-year-old. Shawn was the sole provider of a growing family and not making a lot of money either.

But we had big dreams; weren’t afraid of working hard, and we had a lot of stick-to-itiveness.

While it’s fun to work toward becoming a mogul, it’s rarely glamorous, and it requires more hard work than I could have imagined. That’s the bad news. [click to continue…]