Content marketing is one of the most prevalent forms of marketing today, even for B2B businesses. According to the Content Marketing Institute's 2017 Benchmarks, Budgets and Trends — North America reports, 86 percent of B2C marketers feature content in their strategy, and a whopping 89 percent of B2B marketers are using it.
For the majority, this means having at least a blog, an online publication where the brand can feature everything from photo slideshows to infographics to videos, all in a search engine-friendly format that's crawlable to notch higher results.
But even if your blog is getting millions of hits and generating lots of discussions and social shares, if sales are still stagnant, it's not doing its job.
Your blog should provide useful and helpful information to visitors who are then convinced enough to convert to purchasers. Here are four ways to turn those visitors into customers. [click to continue…]
In my opinion, blogging is one of the most valuable marketing tools available to businesses.
Hubspot's previous analysis of 1,500 Hubspot customers (small businesses) found that companies with a blog attracted 55 percent more visitors to their websites than those that did not. The ones that blogged also had 434 percent more pages indexed in search engines.
In addition, according to their Marketing Benchmarks from 7,000 HubSpot's customers, businesses with websites greater than 400 pages, get 6x more leads than those with 51-100 pages.
Although their information is somewhat dated, I'd surmise that the numbers could only be greater at this point.
Your blog will only be as effective as its functionality, appearance and quality of content. Move in the right direction using these content marketing tips.
[click to continue…]
As a blogger or new media professional or a company that works with these individuals, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission (“FTC” or “Commission”) with regards to disclosure. These guidelines have been in place for years for other media such as television and print ads, and they help protect the consumer and maintain quality.
Recently, the FTC released guidelines on how they expect bloggers and new media professionals to disclose paid relationships. The Performance Marketing Association (“The PMA”) Compliance Council has developed the “Blogging and New Media Disclosure Information” document to help PMA Members wade through the legal language and provide real life examples to help you stay within the guidelines.
To receive a copy of this document, you need to be a Performance Marketing Association Member.
PMA Annual membership dues are as follows:
Join the PMA today.