This post originally appeared on itsaWAHMthing.com, where I regularly contribute articles about affiliate marketing, productivity and technology tips for small businesses and work at home moms.
According to research published by MarketingSherpa, 64 percent of companies will see an increase in their email marketing budget in 2013, so there will be a lot of competition to attract readers and convince them to click through and convert.
To earn your fair share of those clicks, your email marketing will have to stand out from the crowd. You will need an effective email marketing tool to manage the details so you can spend your time refining your message and tactics.
Campaigner is a cloud-based email tool that works well for newbies to email marketing as well as for seasoned pros, so whichever group you fall into, take a closer look at Campaigner.
Campaigner helps with that most dreaded of tasks – list management – by supporting easy imports of existing contacts and makes it easy to add sign up forms to your website or social media pages. It also
manages bounces so your list stays cleaner. In the same research report, MarketingSherpa reports that many companies are discouraged about their ability to grow their lists, so the tools Campaigner brings may help keep you from becoming part of that unhappy statistic.
Helpful features that improve email effectiveness
Email marketing is most effective when sent to a targeted group, and Campaigner makes it easy to narrow your list with easy to use filters. You can set up static segments for groups you send to repeatedly, or you can create dynamic groups for specials, new products or events. Prospects are less likely to regard your email as spam if they receive targeted emails with content that is of interest to them, and filtering will improve your conversion rate and help keep your list healthy.
Built in analytics provide immediate feedback on what’s working and what isn’t, so you can easily fine-tune your campaigns to maximize conversions and revenue.
Campaigner includes a “Share Bar” that provides links to social media sites to enable users to forward your emails easily, amplifying your reach exponentially and helping you to grow your list. When the people already on your list share your emails with friends and acquaintances, you know you’ve done something right.
Campaigner also includes over 600 themed email templates that you can customize, or you can create your own from the ground up so you control every aspect of your branding. There are holiday themed templates, newsletter templates, and even templates for mobile email, so you should be able to find something that works if you’re not up for building your own from scratch.
Campaigner automates mundane tasks
Campaigner also includes easy auto-responders so you can reply to frequently asked questions or requests for information without having to manage them individually. This is also a great way to manage recurring campaigns or campaigns triggered by a customer’s actions.
Campaigner bases its pricing on the number of contacts.
Number of Contacts
|Up to 1000||
|1,001 to 2,500||
|2,501 to 5,000||
|5,001 to 10,000||
|10,001 to 25.000||
|25,001 to 50,000||
Pricing for companies with more than 50,000 contacts is by quote.
It’s easy to sign up for campaigner with the 30-day free trial offer. You don’t need to provide a credit card number unless you choose to go beyond the trial, so there’s no risk in taking campaigner out for a trial spin.
Campaigner is easy to use and provides all the tools most companies need for effective email marketing, if you're looking for a way to increase revenue, Campaigner might be exactly what you need to kickstart your efforts.
Thinking about growing your small business through email marketing? Try Campaigner today and take advantage of their 30 day FREE trial.
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