Nearly every marketer uses social media in some form for their business, but the real power in social media lies in getting fans and followers to make purchases. 90 percent of marketers consider social media very important for their business, but the same percentage want answers regarding the best ways to engage their audiences.
Since social strategy and community management is a significant investment, setting conversion goals and regularly measuring and refining them is key to a worthwhile return. Whether you're a B2B company focused on LinkedIn or a multimillion-dollar corporation with a presence on all the major social channels, here are key techniques to turn your social followers into buyers.
Optimize Your Pages
Every single social media channel you have a presence on should be optimized to the extent that your main website is. This means you should have full contact information for your business, a keyword-focused description of your brand and complete profiles. Think of each social media page as a new microsite for your business. You want it to properly reflect your service or products and give visitors an easy way to get in touch with you. [click to continue…]