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Shawn Collins
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How to Get the Most from Exhibiting at Conferences Kindle Edition

by Shawn Collins (Author) Format: Kindle Edition
3.3 out of 5 stars 9 ratings
Companies exhibit at conferences for a variety of reasons. Some look at the process as an expense as they seek to protect their market share.

Others approach exhibiting as an investment in their business. Those are the companies that build and maintain real relationships during and after the event.

It is essential to set measurable objectives in advance of the conference, so you can determine the ROI on your investment. Just showing up, setting up a booth, and waiting for the magic to happen is not going to cut it.

Over the ten years that we've run Affiliate Summit, we've seen thousands of companies exhibit, and there are some right ways and wrong ways to represent your company.

There are three outcomes that routinely result from having a presence at an event: hitting it out of the park with all sorts of new business and plans, maintaining a presence and achieving some branding, and then having a counter-productive experience.

You know that thing from the movie, Field of Dreams, “If you build it, they will come”? Well, that’s not true. There are strategies you should apply to make the maximum impact with your booth.

In the book, I share how you can make the most of your time at a conference, as well as pitfalls to avoid.
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  1. Print length
    47 pages
  2. Language
    English
  3. Publication date
    October 15, 2013
  4. File size
    687 KB
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  6. Word Wise
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Editorial Reviews

About the Author

Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored the books Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, Extra Money Answer, and Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he co-publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly 7 Minutes in Affiliate Heaven podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

Product details

  • ASIN ‏ : ‎ B00FXS6NSW
  • Publisher ‏ : ‎ Affiliate Summit Press (October 15, 2013)
  • Publication date ‏ : ‎ October 15, 2013
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 687 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 47 pages
  • Customer Reviews:
    3.3 out of 5 stars 9 ratings

About the author

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Shawn Collins

Shawn Collins

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Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine.

He authored the books Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, Extra Money Answer and Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he publishes the annual AffStat affiliate marketing benchmark reports.

Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly 7 Minutes in Affiliate Heaven podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

Customer reviews

3.3 out of 5 stars
9 global ratings

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Top reviews from the United States

  • Rachael Young
    3.0 out of 5 stars It had a few good pointers. Very fast read
    Reviewed in the United States on October 2, 2014
    Verified Purchase
    This was worth the money. It had a few good pointers. Very fast read.
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  • Road Warrior
    2.0 out of 5 stars Just Okay
    Reviewed in the United States on February 16, 2014
    Verified Purchase
    General information is contained in this book. Good for just first time participants in a trade show. Need more information on booth position [within show], scripts on what staff should say, tradeshow follow up, using other exhibitors to promote your product or service and frequency of follow ups.
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  • James Lorinski
    4.0 out of 5 stars Lessons for starters, yet essential for everyone.
    Reviewed in the United States on September 28, 2014
    Verified Purchase
    Great book for beginners that are exhibiting at conferences. This is more of a focus on Affiliate Marketing which is a lot more "raw" as you can see via the authors in it (and how they say things), but I admire the style. The information provided is clear and is worth knowing regardless of your experience level or industry.

    Definitely for beginners, but that's aptly clear by the description from the author. Overall, great for a first/second timer and a quick read - perfect to breeze through on your flight out.
    One person found this helpful
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  • Eric A. Burr
    5.0 out of 5 stars A Clear and Useful Resource
    Reviewed in the United States on December 21, 2013
    While Shawn is an affiliate marketer, the tips he outlines in this book are applicable to conferences and trade shows for any profession. The content is well organized, well laid-out, and thoughtful. If you plan to put on a conference or trade show exhibition, this guide is a must. I would add that even if you attend conferences without exhibiting, you can use the information presented here as a quality barometer for vendors whose exhibitions you visit.
    One person found this helpful
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  • EBS2264
    2.0 out of 5 stars Not worth purchasing.
    Reviewed in the United States on November 2, 2015
    Verified Purchase
    This book was poorly edited and written with less clarity than most blogs. The format was like a Q&A in a magazine celebrity interview. It was unhelpful as a resource for exhibiting and I should've read the reviews prior to purchasing.
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