Commission Junction University 2012 (CJU) is taking place September 12-14, 2012 at the Bacara Resort.
(I'm so bummed that I booked too late and couldn't get in there, so I'll be at the Canary.) (Yay! Just got into the Bacara. Thank you Karen Hoxmeier)
This year's sessions and case studies focus on profitability, incrementality and reach. There a quite a few that I'm anxious to see.
I'm also really looking forward to the Expo which is CJ's tradeshow-style networking event and of course, the CJYou Awards Dinner, where advertisers, publishers and agencies are recognized for outstanding network performance metrics.
Last year, there was a flash mob during the CJU Awards, which was a total surprise and made everyone smile. I'm curious what may be up their sleeve this time!
If you've never been to a Commission Junction University, here are some highlights from CJU 2011:
If you're attending, don't forget to connect with me in the CJUniverse!
See ya in Santa Barabara!