In Feedfront Magazine, Issue 46: Read more “Feedfront Magazine Issue 46 Now Available for Download”
In May of 2015, the Federal Trade Commission released new guidelines that directly affect most affiliate marketers. The last time the FTC published guidelines related to affiliate marketing was in March of 2013 when the FTC released its updated “.com Disclosures”.
In May 2015, the FTC updated its “Endorsement Guides,” covering issues such as disclosures in close proximity to affiliate links, buying “Likes” and incentivizing Tweets, and required disclosures in consumer reviews.
Disclosure of Potential Commissions Near Affiliate Links
Many affiliate marketers create content around to products that would appear on blogs or consumer reviews sites, with affiliate links to retailers embedded into the content. The new version of the FTC’s Endorsement Guides clarifies that affiliate marketers must disclose their relationship with the retailer in a “clear and conspicuous” manner, so that consumers can decide how much weight to give the product review or endorsement. Read more “FTC Requirements for Affiliate Marketers”
As affiliate marketing landscape evolves, the importance of gaining the immediate attention and trust of potential affiliates for your program is paramount.
According to the 2014 AffStat Report, one of the top three ways affiliate marketers discover new programs is through an affiliate manager reaching out to them directly.
As an affiliate manager, this makes that first email your one chance to make an impact.
In this article, I’ve compiled my top five tips for improving open rates, click-throughs, and, recruitment of new affiliates into your program. Read more “5 Tips to Successful Affiliate Recruiting Emails”
Email marketing still rocks. Hard. According to the eConsultancy 2014 Email Marketing Industry Census, “email was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’.”
Email marketing can benefit just about any company. Whether you are sending one-thousand messages a day or one-million, there are just five steps you need to rock the in-box. Read more “5 Steps to Improve Your Email Strategy”