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Carnegie DeliLeo Steiner was the co-owner and front-man for the Carnegie Deli back in the late-70's through the mid-80's. He was known for doing crazy things like carving a Statue of Liberty out of chopped liver, and entertaining his patrons with comedy; all geared towards raising Carnegie Deli's brand awareness.

Leo became very popular after his TV commercials for Arnold's Jewish Rye Bread came out, immortalizing his famous line, “It makes a nice sandwich… a nice sandwich”.

I was reminded of Leo today, when I read about the disclosure changes that Ted Murphy of Izea implemented to Social Spark yesterday.

Ted reminds me a lot of Leo.  Not only does he take pride in his businesses and does nutty things to promote his brand, but he also clearly has a passion for sandwiches.

Introducing The SocialSpark Sandwich

SocialSpark Sandwich

The SocialSpark Sandwich was used to demonstrate the new Disclosure changes that Ted implemented, which now mandates participating Bloggers to include  a new Disclosure Text Message along with the previously required Disclosure Badge, as shown below.

Social Spark Disclosure Badge and Message

I think it's a great move on his part to implement the additional requirements given the need for transparency and the recent FTC changes in Disclosure requirements.

To find out more information on the new SocialSpark Disclosure Requirements, please visit http://izea.com/disclosure-socialspark-today/.


As I've previously disclosed on my blog, I do sit on the Advisory Board for Izea, .  That being said, the above opinions are mine.

Image of raising the bar I just finished reading Ted Murphy's announcement on the Izea blog regarding their new disclosure audit capability, and had a few thoughts on this that I wanted to share.

I wondered to myself whether Izea's adversaries, would look at this strategic move as simply “window dressing” to appease sponsored conversation critics, like Andy Sernovitz. Or, would the next-gen marketers be the only people that realize what Izea is doing is nothing short of solidifying their position in this area by setting the standards bar higher and meeting it every time?

Let's face it, if the disclosure and transparency procedures that Izea has implemented are adopted by the bloggers on their network and if compliance is strictly monitored, there is nothing that their critics can do except stomp on their sour grapes and make wine. Any other retort using the words “disclosure or transparency”, would be “so 2006.”.

I commend Izea for taking the steps necessary to be ahead of the curve and conform to the industry guidelines that have been set forth.

What say you?

(Oh, and yes.. in the interest of disclosure, like I say here, I sit on Izea's Advisory Board in good company of other futurists.)

When Ashley of Izea asked me to do a segment on blogging with Ted Murphy, on The Daily Buzz, I immediately said yes.

Given the fact that the last time I was on TV, I was opening up a “Snake Can” on Wonderama (yeah, I know — I just totally dated myself),  I figured this would be a good way for my parents to get a better understanding of what I do for a living.

Mike and Irene (my parents) definitely have a difficult time wrapping their arms around internet marketing.  So, it's been an ongoing exercise in frustration for me to explain to them that just because I didn't become that CPA, Doctor or Lawyer that they wished for, that it's OK.

One of the selfish reasons why I was thrilled that my business partner, Shawn Collins and I launched FeedFront Magazine last year was that I knew I could now send something to my parents that was tangible — something they could touch and feel and most importantly, show their friends.

I was right, in classic Mike and Irene fashion, they called me the day they received their very first issue.   The voicemail went something like this…  “Missy, we are so proud of you.  We love your magazine and read it cover to cover.  Even though we don't understand half of what this stuff is saying, we can't wait to show our friends tomorrow during breakfast.  By the way, did you know you had four typos in this issue?”

So Mom and Dad — this is for you.  Although The Daily Buzz is national, it's not in New Jersey so I didn't bother telling you about it.

Watch it and go kvell.

PS — I love you both 😉

Below are some pictures that Ashley took of the entire experience.