Content Marketing

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6 Ways to Produce New Leads with Your Website or BlogAn integral part of a business's viability is reflected in its website and blog. With so many potential consumers to target, companies need to broaden its reach online to strengthen its marketing campaigns and grow revenue.

Here are six ways to produce new leads using your company website or blog:

Target Your Traffic

How are you generating traffic for your website? Are you targeting the right audience? These are key questions you must answer to determine if your website is even reaching the appropriate population for your product or service.

In order to maximize your lead potential, you need to cultivate an understanding of your audience and craft your message to direct it to this population. Otherwise, your product or services will fall into a black hole.

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Content Marketing 101: A Beginner's Guide to Blogging for BusinessIn my opinion, blogging is one of the most valuable marketing tools available to businesses.

Hubspot's previous analysis of 1,500 Hubspot customers (small businesses) found that companies with a blog attracted 55 percent more visitors to their websites than those that did not.  The ones that blogged also had 434 percent more pages indexed in search engines.

In addition, according to their Marketing Benchmarks from 7,000 HubSpot's customers, businesses with websites greater than 400 pages, get 6x more leads than those with 51-100 pages.

Although their information is somewhat dated, I'd surmise that the numbers could only be greater at this point.

Your blog will only be as effective as its functionality, appearance and quality of content.  Move in the right direction using these content marketing tips.

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