In just under a week, over 2,000 digital marketers will converge upon RAI in Amsterdam for Europe’s premier performance marketing event, Affiliate Summit Europe 2019.

The latest companies registered include Santander, Decathlon, Thomas Cook, KLM, Treatwell, and IKEA. You can view the full list of attending companies here.

As we are close to a sell-out, only limited passes remain. Don’t miss out on three days of exclusive networking and an educational program delivered by over 30 of the biggest names in the industry.

Affiliate Summit Europe 2019 ASEuro

So, book your flights and hotel but most importantly, register now, before we sell out.

See you in Amsterdam!

If you're sorting out how to connect with customers in APAC, the Affiliate Summit Webinar: The APAC Opportunity can help you along.Affiliate Summit Webinar Series_ The APAC Opportunity

The webinar, which will be presented by Ayush Goyal, Regional Director SEA, Optimise Media will cover:

  • Getting the fundamentals right – tracking, payments, currencies, language, time zone localization, local publisher reach, local account management
  • Universal tracking – how to overcome the most common tracking issues and track performance campaigns the smart way
  • Examples of advertisers who have successfully scaled cross-border campaigns in APAC
  • Performance analytics – how a data-driven approach can help achieve your business goals
  • Performance advertising – examples of how we’ve driven success for clients e.g. increasing reach, volume & value of sales etc.
  • Intro to Optimise Media – reach, expertise & core product range – Universal Tracking, supported Performance Analytics and delivery of Performance Analytics

There are two available time slots for this webinar:

  1. Wed, Jul 25, 2018:  6:00 AM – 7:00 AM EDT

Everyone who registers for this webinar series will get access to the recording, so if you're not an early-bird (like me) simply sign up for the webinar and watch it later.  That's what I'll be doing 😉


When you look around the internet for reports, infographics, and other data regarding email marketing, you’ll find plenty of content covering the major KPIs that marketers typically use to measure the effectiveness of a campaign. Open Rate, Click Rate, Conversions and Conversion Rate, ROI, surveys about how businesses value email in the marketing mix, etc. But, one type of data you don’t see discussed very often is Unsubscribes or Opt-Outs.

Optizmo Email Opt-Outs Infographic

Sometimes marketers like to focus on the positive metrics and may spend less time looking at the negative marketing signals being sent by a metric like opt-outs. However, there is plenty to be learned by examining opt-out behavior from your own email campaigns, and it can also be instructive to take a more holistic view of opt-outs across industries and from different geographic regions.

As a company that has been processing email opt-outs for almost ten years, we’ve learned a great deal about unsubscribe behavior around the world. We recently released an infographic that depicts some of the insights about a large sample of users who opted out of receiving emails over a recent 14-month period.


Not surprisingly, with email being a global marketing channel, opt-outs have been received from all over the globe. This includes unsubscribe requests from 192 of 193 recognized countries. Any guesses on which country might be missing? (Read to the end of this article, and we’ll share the country’s name.)

We’ve seen the same trend at a regional level, where opt-outs have come in from 6 continents (we didn’t receive any requests from Antarctica during the 14-month date range).

Most of the opt-outs came from North America (87%), and particularly the United States (86%), but Europe and the region including Australia and New Zealand also generated a higher percentage of unsubscribe requests than other parts of the world. The top 10 countries represented over 98% of all opt-out requests.


Another aspect of where opt-outs are coming from involves the email domain. The opt-out infographic shows that Yahoo! was the most popular email provider for opt-outs, at 32%, with AOL (16%) and Gmail (14%) taking up the other spaces in the top three. This stat is particularly interesting when compared to the overall popularity of these email providers. In the U.S. Gmail reigns supreme at 42%, followed by Yahoo! (16%) and Hotmail (6%). (2018 Global Email Benchmark Report – Sendgrid) So, it’s interesting to note that Yahoo! accounts for a disproportionately high number of opt-outs compared to its overall share of the market.

While the vast majority of opt-outs come from well-recognized and highly popular email providers, we also continue to receive unsubscribes for email addresses on platforms that many people may have thought were no longer active. This includes platforms like Prodigy and Lycos, which were giants in the earlier days of the internet. It’s a good reminder for marketers that legacy technology and platforms still need to be accounted for in new strategies.

This infographic is the first of three that OPTIZMO will be releasing this year. The next two infographics will focus on device usage, most common browsers and operating systems, and trends in the days and times opt-outs are received

You can download a copy of OPTIZMO’s Email Opt-Out Requests Infographic here.

…and to answer the question I mentioned earlier in the article. What is the one recognized country that did not produce an opt-out request during the infographic’s 14-month timeframe? North Korea.