What GDPR Means for US Affiliate Marketers

by Khris Thayer in Affiliate Marketing, Guest Posts  

(Do not) assume the GDPR doesn’t apply to you because you’re located in the U.S. Being informed and prepared can put you in a good position to succeed in a post-GDPR affiliate marketing world. - Khris Thayer, CEO, OPTIZMOClick To Tweet

 

If you attended Affiliate Summit Europe 2018 in February, or keep up with digital marketing industry news, you’ve almost certainly run across many references to GDPR.

The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, and intends to strengthen and unify data protection requirements within the European Union (EU).

What GDPR Means for US Affiliate Marketers

Basically, it sets a series of rules for companies to follow when they are collecting, storing, and/or processing data from individuals in the EU.

As a U.S. based affiliate marketer, you may think that the GDPR doesn’t really relate to your business. However, one major change from previous data protection requirements is that companies outside the EU will be monitored and required to comply with the new regulation and GDPR is enforceable outside the EU.

This means if your company collects personal data from any individuals within the EU – including email addresses – then you must comply with GDPR. It also retroactively applies to data you have previously collected, rather than just new data you begin gathering after the regulation goes into effect in May. There are severe penalties for companies that are found to be in non-compliance, so understanding the rules is vital to your business.

Here are three steps to consider with regard to GDPR:    [click to continue…]

Affiliate Summit East 2018 Early Bird Rates End On May 11th

by Missy Ward in Affiliate Marketing, Affiliate Summit News  

Affiliate Summit East 2018 (#ASE18) is less than 3 months away and you won’t want to miss it.

Join us this summer, on July 29-31 at the New York Marriott Marquis, for a not-to-be-missed opportunity to network with business prospects from over 70 countries, and learn from industry leading specialists on how to increase your ROI, broaden your company’s positioning, and tackle the challenges that face affiliate marketers.

There are 5 pass types available for this event. Watch the video above to help select the one that's right for you. [click to continue…]

Turning 50 Into Your Advantage

by Missy Ward in Affiliate Marketing  

Turning 50 Into Your AdvantageDo you ever feel like each day that you walk into your office that there is a sea of fresh new faces?

Have you ever felt like punching one of those eager little faces with all of their “innovative” ideas?

Maybe just a quick nose flick to squash their general lack of appreciation for the old-timers who have already cut their teeth and made the sacrifices to reach career success?

Yeah. Me, too.

But, just because younger entrepreneurs are entering the performance marketing industry doesn't mean you have to pack up your laptop and head home.

Stick with me if you're looking down at the throat of the Big Five-Oh because I've got a bunch of reasons why our favorite industry will always celebrate having you with us.

In fact, unlike those young whippersnappers, you can use your age to your advantage to continue to close All Teh Deals. [click to continue…]

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