Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.

crystal ballIt’s that time of year when everyone is trying to predict how consumers will react in 2010 and beyond as we emerge from the recession.

But, there is no crystal ball needed to see that online marketing tactics are going to need to change in order to keep up with the new consumer buying habits and brand awareness that have developed since the downturn of our economy. However, with these changes comes tremendous opportunities and those that innovate will continue to thrive in the year to come.

Through technology, consumers are becoming more connected and the world is becoming much smaller. In 2009, I observed affiliate marketers invest in social media marketing and other relationship-building techniques on a much larger scale in order to communicate efficiently and in a more transparent manner, to subsequently build trust and consequently, increase sales.

I also spoke to numerous affiliates who were now focusing on creating their own content to add to their sites including words, images, audio and video in an effort to personalize their customer’s shopping experience and garner incremental sales.

For 2010, I see new technologies such as pay-per-call and other off-line tracking initiatives becoming more mainstream, and as such, new marketing opportunities will emerge. Additionally, with the popularity of smartphones increasing (along with download speeds), I believe 2010 may finally be the year where mobile marketing takes off and affiliate marketers really leverage this virtually untapped market.

I believe this will also be the year where smart online merchants, both big and niche that have weathered the 2009 storm will concentrate on solidifying the relationships they have with their affiliates.

See, they know that us affiliate marketers have the advantage over so many other companies and industries. We know how to leverage trends. We’re used to bootstrap-marketing. We know how to fail and rebound swiftly. And yes, we know how to hustle.

These strengths coupled with retailers’ belts continuing to tighten on non-proven ad spends offer up a huge opportunity for the affiliate marketing industry to continue to flourish.

So, what say you? Please share your affiliate marketing industry predictions for 2010.

Party people in the house...As all the parties and special events are firmed up that will be taking place during Affiliate Summit West 2010, I'll add them to this list. There are some really fun activities planned, many of which raise money for the National Breast Cancer Foundation, which is the cause that Affiliate Summit is supporting during Affiliate Summit West 2010.

Saturday, January 16th

Purpose Inc's Fight Club

Beginner Brazillian Jiu Jitsu training with 6X World Champion Robert Drysdale
Location: Robert Drysdale's Gym
Time: 3:00pm
Cost: $75.00

More information or to RSVP.

Purpose Inc's Dinner and/or Drinks Get Together
Location: Daniel Boulud at Wynn
Time: 6:00pm

More information or to RSVP.

Purpose Inc's Affiliate Summit Charity Poker Tournament
Proceeds to benefit the National Breast Cancer Foundation.
Location: Rio Hotel
Time: 9:00pm

Buy-in: $150 Payable at the Event Only ($110 goes directly to NBCF / $40 goes to Rio for Expenses to host the tournament. $100 Rebuys during the first hour also goes directly to NBCF).

Winners: Prizes, Trophies and Bragging Rights!

Click here for more details and to register to play.

buy.at Party at Rain Nightclub
Location: Inside the Palms Hotel
Time: 10:00pm – ?
Last year buy.at gave you a view of the stars at Moon. This year, party-goers will be mingling among fire and water at Rain. To request an invite to this event, contact Amy at USEvents@buy.at.

The Carolyn Tang Bachelorette Party!
Location: It's a secret
Time: 10:00pm – ?
Sorry guys, it’s official … Ms. Tang for ShareASale is off the market and heading down that aisle this summer! What better way than to give her the proper send off then in Las Vegas, Baby!

This C-Tang thrill ride is for everyone, boys & girls, so make sure you email or Tweet Kristin to get an invite.

Sunday, January 17th

ShareASale Under the Stars Party featuring Affiliate Karaoke
Location: Rio Hotel, Miranda
Time: 8:00pm-12:00am

Get ready for:

  • Karaoke
  • Wii, darts, and a bunch of other games
  • Outdoor areas
  • Open Bar
  • Pizza, various appetizers, served early.
  • Chocolate fountain
  • Pick up an invitation at the Meet Market on Sunday @ the ShareASale Table.

    The Social Advertising Social
    Location: Suite 22001, the Rio Hotel
    Time: 5:00 PM – 7:00 PM

    Join Offerpal Media and start the conference off right! Meet the Offerpal team, visit with industry peers and enjoy an open bar and plenty of great finger food.

    Come by and get social.

    Adknowledge Cocktail Mixer
    Location: Fireside Lounge VIP Room at the Playboy Club and Moon Nightclub inside the Palms Hotel
    Time: 9:00 PM – 11:00 PM

    Join Adknowledge at this VIP event and network with industry peers while enjoying open-bar cocktails, gambling, photo opps with Playboy Bunnies and dancing at Moon nightclub, one of the hottest spots in Vegas!

    Invite Only Event. Contact your Adknowledge rep for more details.

    Double Play Media's Affiliate Summit Tip Off Party
    Location: Hardwood Suite @ The Palms Resort
    Time: 9pm – ???

    Double Play will be providing plenty of entertainment and loads of delectable drinks, in the 10,000 sq ft Hardwood Suite at the Palms. The fun starts early and will continue into the early morning hours!

    More event info OR to RSVP please email: RSVP@Doubleplaymedia.com. Please include: Name of attendee, Company, Contact Info, Number of people in your party.

    Strike Out Breast Cancer Midnight Bowling Fundraiser
    Location: Goldcoast Lanes, 4000 W Flamingo Rd. Las Vegas
    Time: Midnight – 2:00am

    Join BowlingShirt.com, GTO Management, Things From Another World and Affiliate Marketers Give Back as we bowl to raise money for Breast Cancer research at Affiliate Summit.

    Registration is $25 per person or $125 for a team of 5 people and all bowlers will receive a custom bowling shirt to commemorate the event as well as some fun swag from BowlingShirt.com and TFAW. Here's the best part – 100% of your registration donation will go to the National Breast Cancer Foundation!

    Register to attend the Strike Out Breast Cancer Midnight Bowling Fundraiser.

    Party Like a Rockstar with COPEAC!
    Location: Tryst Night Club at the Wynn
    Time: 8pm-12am

    After party to follow at XS Night Club. Join the COPEAC team for the hottest party of the year! This party is invite only. Please contact your affiliate manager for more details.

    Monday, January 18th

    FanDuel Party
    Location: ESPNZone at New York New York Hotel
    Time: 6:30pm-8:30pm

    Sports affiliates are invited to join FanDuel.com for free beer and wine, some great pub grubs + Free FanDuel Tournament. Play for some great prizes, door prize giveaways and free interactive sports game play.

    Space is limited to 50 affiliates – find out more or register at

    Meetup202 at Affiliate Summit West

    Time: 6:00 – 9:00PM
    Location: Palms Casino Resort, Fantasy Tower, 2nd Floor, Palms Ball Room

    Join Wes Mahler, Founder of Tracking202, for a candid discussion on the Tracking202/Bloosky deal, the future of affiliate marketing, and what to expect in the coming months. Space is limited. RSVP to reserve your seat today!

    Affiliate Summit Trivia Tweetup
    Location: Miranda 1&3 and Miranda Patio
    Time: 9:30pm – midnight

    Sure, you can impress your friends with your knowledge of all of the dog’s names that have lived in the White House, but will they buy you drinks? Give you prizes? We don't think so.

    So, here's your opportunity to get what you deserve. Join the Affiliate Summit team and your Trivia Host, Lisa Picarille for the Affiliate Summit Trivia Tweetup where you can show off your random-fact prowess, get unexpected high-fives and make some new friends. If you’re lucky, maybe you’ll even win drink tickets or passes to Affiliate Summit East 2010 in New York City.

    Register to attend the Affiliate Summit Trivia Tweetup.

    Have a Beer with MakeBeer.net and GTO Management
    Location: McFadden's Irish Pub at the Rio
    Time: 11:00pm – 12:30am

    We've had a great year in the MakeBeer.net affiliate program and to thank our affiliates and to meet some new ones, we'd like to invite you to join us for a beer or two at McFadden's. You'll get to sample some great Cooper's beers, have some appetizers and see some Cooper's Home Brewing products from MakeBeer.net. Someone will win a Cooper's Micro Brewery kit that will allow you to make 6 Gallons of home brewed beer for less than 60 cents per bottle.

    We'll have several styles of Cooper's Beer available for tasting including Cooper's Vintage Ale, Cooper's Pale Ale, Cooper's Sparkling Ale, Cooper's Stout and Cooper's Lager.

    Space is limited (by room size and beer count) to 100 affiliates so please
    save your spot by registering for free at

    Clickbooth's “The Hangover-Unrated” VIP Private Party”
    Location: Hangover Suite at Caesar's Palace
    Time: 10:00pm – ?
    Invite Only. Contact your Clickbooth Affiliate Strategist for more details.

    Vegas Internet Party

    Location: The Rock House Bar on the Las Vegas Strip
    Time: 6pm to 10pm

    Usher in the New Year with an Internet Marketing Event — Las Vegas Style!
    For more information or to RSVP, visit http://www.vegasinternetparty.com/

    So how do you get your party or special event listed here? Easy. Send me an email containing the event details and how attendees can register to attend. I'll happily add it for you.

    Last year marked the beginning of the annual ShareASale Performance Awards and I was honored to be included in the first round of recipients in the “Pay It Forward” Award category.

    Today, ShareASale announced the following 2009 ShareASale Performance Awards winner:

    1. Exceptional Affiliate of 2009: Stylefeeder
    2. Exceptional Merchant of 2009: Vann’s
    3. Exceptional Affiliate Manager 2009: Jared Saunders of JensonUSA.
    4. PowerRank Champion 2009: Checks Unlimited (second year in a row!)
    5. Emerging Technology 2009: Spadout
    6. Pay It Forward 2009: 3-way Tie: Karen Garcia, Scott Jangro and Michael Coley.

    What is cool about being a Pay It Forward Award winner is that you get to select a recipient of the award next year. My pick was Scott Jangro, with the following explanation:

    “The reasons why I’ve selected Scott are because he’s been a vocal affiliate marketing advocate for many years, enriches the industry through his blogging efforts and participation in multiple advisory boards and has been outspoken when it comes to industry issues such as affiliate tax, software, etc. In addition, with the launch of Affbook.com this year, Scott continues to contribute to the advancement of the industry by providing tactical no-nonsense information on building sustainable online businesses utilizing affiliate marketing.

    To sum it up, Scott gives his knowledge freely all in an effort to champion the affiliate marketing cause.“

    Congratulations to all of the winners and thank you ShareASale for recognizing affiliate marketing achievements.

    More details about the ShareASale Performance Awards can be found on the ShareASale Blog.