February 2010 - Page 2 of 2 - Affiliate Marketing with Missy Ward, Affiliate Summit Co-Founder & Co-CEO

Affiliate Summit West 2011 – January 9-11 at the…

by Missy Ward

I'm excited to announce that Affiliate Summit West 2011 will take place on January 9-11, 2011 at the Wynn Las Vegas.

This will be the 16th Affiliate Summit and it is expected to be the largest Affiliate Summit to date.

The timing of the conference will work out perfectly for those attending the Consumer Electronics Show (CES), as those dates are January 6-9, 2011.
Read more “Affiliate Summit West 2011 – January 9-11 at the Wynn Las Vegas.” →

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Affiliate Marketing

Please Help Me Kick Breast Cancer’s Arse

by Missy Ward

In 2007, I founded AffiliateMarketersGiveBack.com (“AMGB”) with a goal to raise money for to support Breast Cancer research, treatment, awareness and community programs through combined efforts within the Affiliate Marketing industry.

Since then, through efforts with Affiliate Summit (Affiliate Summit) and Affiliate Marketers Give Back, we have raised a combined total of $165,000 for charities such as the Avon Foundation, Susan G. Komen for the Cure and The National Breast Cancer Foundation.

On June 5-6, 2010, I will again be leading Team Affiliate Marketers Give Back as we take to the streets of Chicago for the Avon Walk for Breast Cancer.

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For The Heck of It

I Love This Bar #ASW10

by Missy Ward

“Friendship isn't a big thing – it's a million little things.” ~Author Unknown

If you happened to be monitoring the #ASW10 hashtag on Twitter after Affiliate Summit West 2010 ended on Tuesday, January 19th, you may have come across some goofy tweets from me and my cohorts about heading off to Toby Keiths Bar.

For those of you that know me, you may have been surprised that I would go to a place that serves nothing but greasy food and has a modest wine list that features three simple choices: pink, white or red.

As if that isn't enough, the coup de grâce… Toby's only plays country music (something this die-hard rock chick just can't cope with).

Now, what if I told you that I've gone there 3 years in a row?

One might wonder why I would subject myself to this excruciating torture, year after year. The answer quite simply is that I've got friends in low places and I wouldn't change them for the world.

This restaurant, however agonizing for me causes my business partner, Shawn Collins such happiness. And that's the reason why our li'l internet family gets together every year. We love seeing him that happy over something as silly as this.

The video above was produced by Todd Farmer, my friend for many years. Besides being a master of video, he also happens to be pretty darn smart.

Enjoy!

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Affiliate Marketing

Marketing War: Affiliate World vs. Brand World, who will…

by Missy Ward

The above blog post was written by Pace Lattin and appeared on IndustryPace.com

While I don't necessarily agree with the fact that the “Affiliate Marketing World” and the “Brand World” operate as mutually exclusive as the author suggests, I do concur that as budgets get tighter, the latter will need to work with innovators who know how to connect with their audience to ultimately generate an action.

Affiliate marketers are those trailblazers… and we're hungry. It is the combination of savviness and moxie coupled with the retailer's belts continuing to tighten on non-proven ad spends that offer up a huge opportunity for the affiliate marketing industry to continue to flourish in 2010, which I previously wrote about here.

To read the full article, “Marketing War: Affiliate World vs. Brand World, who will win? Missy Ward Knows!”, that appeared on IndustryPace.com, click here.

Let me know what you think.

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