July 2010 - Affiliate Marketing with Missy Ward, Affiliate Summit Co-Founder & Co-CEO

Biggie-Size Your Affiliate Summit East 2010 Pass

by Missy Ward

We’ve received a number of inquiries about whether passes to Affiliate Summit East 2010 can be upgraded. And the answer is yes.

The cost of upgrades is the difference in the price of your pass when you registered and the price of the higher level pass at the time of the upgrade.

There are four pass types: Silver, Gold, Platinum, and Diamond. If you’re interested in seeing sessions at Affiliate Summit, Gold will get you into the Sunday sessions and Platinum provides access to all three days of sessions.

Diamond passes get access to all three days of sessions, plus DVDs of all recorded session videos.

Visit http://www.affiliatesummit.com/register/ for more details on the various pass types. Contact us about upgrading your Affiliate Summit pass.

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Affiliate Marketing

Jeremy Schoemaker (@Shoemoney) Provides Free Legal Advice to Website…

by Missy Ward

Its a very scary time right now for affiliates. A lot of people are getting sued and on the other side people are having their hard work stolen and used by others for profit and not a clue what to do about it.

To make matters worse about the only information out there comes from bloggers or journalists who have ZERO real experience themselves in dealing with these issues.

Today Jeremy Schoemaker (@ShoeMoney) released an outstanding video detailing all of his legal battles throughout the last 5 years. Jeremy has defended himself against various companies over the years and has never lost a case. Mostly due to covering his a$$ making sure he was in full compliance each time.

Also in the video Jeremy takes you on the other side and shows you not only how to protect your own content but how to go after those who steal your work. Jeremy has pursued over 2 dozen people who have infringed on his trademarks and copyrights in the last year alone and in this video he walks you through each step of the process from initial contact to how to position yourself best to win jurisdiction hearings to winning damages, and even your attorneys fees.

At the end Jeremy also shares all of his policies and documents and gives them to you in downloadable PDF’s. Its great stuff.

Go here and check it all out now:

http://www.shoemoneysystem.com/legal/

(Yes, you have to opt in to see it but its well worth it and you can unsubscribe from Jeremy’s updates if you want later).

For a quick peak at Jeremy's video about what he's up to, click the link below.

Jeremy Schoemaker (@Shoemoney) Provides Free Legal Advice to Website Owners

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Affiliate Marketing

Domain Name Auction After Affiliate Summit East 2010

by Missy Ward

There will be a major domain name auction and networking event on Wednesday, August 18 (the day after Affiliate Summit East 2010) in New York City.

Extend your Affiliate Summit trip, so you can learn from domain name and online advertising experts at the DOMAINfest NYC Power Networking Day event on August 18, 2010 at the Grand Hyatt Midtown Manhattan.

Registration is only $175 and includes access to all sessions, lunch, and dinner cocktail party.

The big event of the day is the Moniker.com Live Domain Name Auction, where you will have a chance to bid on domains such as Rate.com, ByOwner.com, Cable.com, StockQuotes.com, Stocks.com, CreditRate.com, Patents.com, and many more at all price points.

Visit http://domainauctions.moniker.com/2010/DOMAINfest-New-York to view the domain name auction catalog.

Bids are accepted in the room, online and via telephone proxy.

Get 20% off registration using discount code AFFSUMMIT.

Check out http://domainfest.com/NewYork2010/agenda for more details.

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Affiliate Marketing

Call Me Anything, Just Don’t Call Me Late for…

by Missy Ward

A Rose by Any Other Name There’s been a lot of talk of late regarding a change in the affiliate marketing nomenclature; inclusive of the industry name itself.

Some argue that as our industry evolves, that the designation should take on a broader descriptive, e.g., “performance marketing industry”, in which affiliate marketing plays a vital role as a significant channel; yet one of many.

As an industry, we do tend to over-complicate the issue by using disparate terminology for essentially the same things, leading to even greater confusion, especially to folks outside of our community.

For the last decade, I’ve called myself an “affiliate”, while others have preferred to be called “publisher” or “associate”. Lately, I’ve also seen the term “media partner” being used to essentially describe the same relationship that I’ve had with my “merchants” (or “advertisers”, depending on what THEY choose to call themselves).

Some make a case that “affiliate marketing” carries a lot of yucky baggage with it and by renaming it “performance marketing”, that our industry will garner more media attention, become shielded from advertising tax laws and that it will somehow change the perception that some people have about our industry overall.

Others maintain that after spending years educating online marketers and the public about affiliate marketing that changing the name now, would set us back in a time where our industry continues to emerge and is now being recognized as a legitimate, viable marketing channel.

As I look at the Affiliate Summit East 2010 agenda included in this issue of FeedFront and the incorporated articles written by the experienced marketers that specialize in various subsets of internet marketing, I would wager that many do not call themselves affiliate marketers or performance marketers. Rather, they likely have labeled themselves as social media marketers, SEO’s, bloggers, e-mailers, direct marketers, etc., even though they all are involved in affiliate marketing at some level and are actively trying to increase their foothold in our growing sector of online marketing.

So, while I’m all for a term to better reflect our industry’s forward-thinking, innovative, multi-channel approach to generating sales and leads, I don’t know if I’m ready to change it to performance marketing, just because it somehow seems more mainstream.

“A rose by any other name would smell as sweet.”- William Shakespeare

Email me your thoughts at [email protected] to be published in FeedFront Magazine’s new Letters to the Editor section.

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