December 2011 - Affiliate Marketing with Missy Ward, Affiliate Summit Co-Founder & Co-CEO

Get Your #ASW12 Party Started Right

by Missy Ward

There are a lot of evening networking opportunities taking place during Affiliate Summit West 2012. Below is a listing of the parties during the conference.

Please note: As some of the parties are “by invitation only”, we suggest you contact the company directly for more information.

Friday, January 6, 2012

Friday ASW Drinks in Vegas!

Sponsor(s): No sponsors – just turn up and buy your own drink!
Time: 6:00pm – 10:00pm
Location: Galleria Bar in Ceasar's Palace
How to RSVP: RSVP at http://www.facebook.com/events/285348488179825/.
Who is invited?: Everyone.

Saturday, January 7, 2012

Affiliate Summit West 2012 Tweetup at Gilley's

Sponsor(s): Adrants (Steve Hall), Murray Newlands, Heather Smith
Time: 7:30pm – 11:30pm
Location: Gilley's inside Treasure Island
How to RSVP: RSVP at https://www.facebook.com/events/216247098460701/.
Who is invited?: All Affiliate Summit West 2012 attendees.

Sunday, January 8, 2012

Affiliate Meet Up of The Year

Sponsor(s): Stackthatmoney, Adsimilis
Time: 4:00pm – 7:00pm
Location: Suite at Caesars Palace
How to RSVP: RSVP at https://www.facebook.com/events/303084089713840/.
Who is invited?: Affiliates.

Mailer Meetup

Sponsor(s): XY7 Elite, Digital Bulldogs, RTK Media, VoloMP, Impressionwise
Time: 7:00pm –
Location: Kingpin Suite @ Palms
How to RSVP: Registration at mailermeetup.com.
Who is invited?: Email marketers.

Las Vegas Classic Basketball Tournament

Sponsor(s): XRev Media, Fanatics.com, Crush Ads
Time: 7:00pm – 9:30pm
Location: Impact Basketball 121 E. Sunset Rd
How to RSVP: RSVP at http://www.lasvegasclassic.net.
Who is invited?: Everyone.

ShareASale Under the Stars Party

Sponsor(s): ShareASale
Time: 8:00pm – 12:00am
Location: Chateau Nightclub (Paris Las Vegas Hotel & Casino)
How to RSVP: See us at the Meet Market Sunday from 12-6 to pick up your ticket! You'll need a ticket to attend so come early to ensure we'll have enough left!
Who is invited?: Everyone.

Neverblue VIP Event

Sponsor(s): Neverblue
Time: 9:30pm – 12:30am
Location: PURE Night Club (Red Room)
How to RSVP: Contact your Affiliate Manager.
Who is invited?: Invite only.

Badger Ball

Sponsor(s): Sytropin.com, Webair.com, Aaronkellylaw.com, Freshadsmedia.com, Sellhealth.com, Snapterms.com, eaglewebassets.com, PerformTel.com
Time: 10:00pm –
Location: The Palms Penthouse B
How to RSVP: Request an invite at honeybadgerwebassets.com/badger-ball.
Who is invited?: Invite only.

Tip Off Party

Sponsor(s): Infinite Traffic, React2Media, CPAWAY, Optimal Fusion
Time: 10:00pm –
Location: The Hardwood Suite at the Palms Hotel
How to RSVP: Click RSVP at tipoffparty.com.
Who is invited?: Affiliates.

Strike Out Breast Cancer Charity Bowling

Sponsor(s): BowlingShirt.com, GTOManagement.com, and ThingsFromAnotherWorld.com
Time: 12:00am – 3:00am
Location: Goldcoast Lanes, 4000 W Flamingo Rd
How to RSVP:
1. Register at http://asw12bowling.eventbrite.com.
2. Make a donation of $25 or more to any of the walkers on this year's Affiliate Marketer's Give Back Team for the Avon Walk for Breast Cancer.
3. Forward your email confirmation of your donation to [email protected]
Who is invited?: Affiliate Summit attendees.

Monday, January 9, 2012

MGECOM VIP Cocktails

Sponsor(s): MGECOM
Time: 5:00pm – 8:00pm
Location: MGECOM suite, Caesars Palace Las Vegas
How to RSVP: Invite only.
Who is invited?: Affiliates and merchants.

Meet SeaWorld's Animal Ambassadors

Sponsor(s): SeaWorld Parks & Entertainment
Time: 6:00pm – 7:00pm
Location: Neopolitan I & II, Caesars Palace Las Vegas
How to RSVP: RSVP at http://seaworldasw.eventbrite.com/.
Who is invited?: Everyone!

RevenueWire VIP Party

Sponsor(s): RevenueWire
Time: 6:00pm – 9:00pm
Location: TBA
How to RSVP: Invite only.
Who is invited?: Invite only.

Affiliate Karaoke

Sponsor(s): Affiliate Summit
Time: 9:00pm – 12:00am
Location: Neopolitan III-IV, Caesars Palace Las Vegas
How to RSVP: Not necessary.
Who is invited?: All Affiliate Summit attendees

Affiliate Ball

Sponsor(s): MaxBounty
Time: 9:30pm –
Location: Crown Theater, Rio Hotel
How to RSVP: Get a pass at the Affiliate Ball table in the Meet Market.
Who is invited?: All Affiliate Summit attendees.

Affiliate Fight Night with Randy Couture

Sponsor(s): Clickbooth, Authorise, Calculated Creativity, Dating Gold, Molding Box, Optizmo
Time: 10:00pm – 3:00am
Location: Xtreme Couture (4055 W. Sunset Rd.)
How to RSVP: Go to affiliatefightnight.com.
Who is invited?: All Affiliate Summit attendees.

If you're running a party, dinner, etc. during Affiliate Summit, submit your details to us and we'll add you here.

This post will be updated as we get more details.

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Affiliate Summit News

Affiliate Summit West 2012 is Officially Sold Out #ASW12

by Missy Ward

Affiliate Summit West 2012, starting on Sunday, January 8 at Caesars Palace Las Vegas, is now sold out.

This conference makes it 19 times in a row that attendee registrations for Affiliate Summit have closed before the event, due to capacity.

As we process cancellations, the registration page will open up and additional registrations will be accepted on a first-come, first-served basis.

Check http://www.regonline.com/asw12 for availability. If you’re able to enter your registration — you’re good to go.

In the event registrations are open onsite, based on last minute cancellations, the rate will be $449 for a Silver Pass, $749 for a Gold Pass, $1,749 for a Platinum Pass, and $2,749 for a Diamond Pass.

More information on Affiliate Summit at http://www.AffiliateSummit.com

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Affiliate Marketing

Affiliate Marketing Forecast: Sunny With a Chance of Windfall

by Missy Ward

Internet ad revenues rose 23% to a record $14.9 billion in the first half of 2011, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US). This is twice the rate of growth during the same time frame last year and with staggering increases such as these, we have to ask ourselves why?

Assessing the Economic Condition

One of the strongest contributing factors in the growth of online ad revenues is the weak US economy. Since the market crash in late 2008, just about every single industry has struggled with weak sales figures and lagging growth rates and has turned to additional ad spends to garner more sales.

A second contributing factor to the explosive growth of online marketing is the fact that consumers now spend an average of 13 hours per week online, which is approximately the same amount of time they spend watching television. Advertisers with products and services to sell would be remiss if they didn’t leverage that fact.

Affiliate Marketing Proves Recession Resilient

In the wake of budget constrictions and ROI scrutiny, smart advertisers have embraced affiliate marketing because of its inherent benefit of only paying when a specific action is achieved.

Additionally, affiliate marketing offers advertisers a way to explore other customer acquisition channels, as affiliates are quick to jump on emerging advertising platforms such as mobile, social media, as well as offline activities like print and coupons.

The amplified adoption of affiliate marketing by advertisers and affiliates is responsible for its enormous growth. In fact, affiliate marketing is forecasted to grow to $4 billion by 2014, according to Forrester Research.

The Growth of Affiliate Summit

As I write this article, Affiliate Summit West 2012 is projected to achieve its largest attendance with over 5,000 affiliates, advertisers, networks and service providers converging at Caesar’s Palace in Las Vegas.

The increased implementation of affiliate marketing into advertiser’s customer acquisition plans coupled with the bolstering of the industry’s impression overall are contributing factors to Affiliate Summit’s success.

Conversely, it’s with great pride that we look upon each Affiliate Summit event and meetup, every FeedFront Magazine issue and all GeekCast.fm podcasts as a platform to inspire the growth of our industry overall.

The Future of Affiliate Marketing

As consumers spend more time online and as the economy continues to bounce back, it is certain that the U.S. Internet marketing sector will continue to grow.

Additionally, through continued innovation, acquisitions and as more online content creators integrate affiliate marketing in their monetization plans, there leaves little to no doubt that affiliate marketing is poised for expansive growth as well.

Affiliate marketing is an exciting and lucrative space to be in right now. Will you be joining us in 2012?

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Do Good. Feel Good.

Help Me Loan $2,000 to Aspiring Women Entrepreneurs

by Missy Ward

Earlier this year, I attended a conference in which the Founder of Dermalogica and the International Dermal Institution; Jane Wurwand, delivered a powerful keynote. Jane Wurwand, Founder of Dermalogica Her passion for teaching people to create their own healthy skin has resulted in Dermalogica being the most professionally requested brand of skincare in the world.

The story of how she went from sweeping floors in a beauty salon in England; to immigrating to the United States with only a suitcase and a dream; to starting Dermalogica and the related struggles of being undercapitalized; to where the company is now, 25 years later, with offices in over 50 countries, and a brand legacy of empowering female skin therapists to achieve financial independence as entrepreneurs, was truly awe-inspiring.

That would have been enough to make me a Jane Wurwand fan because I can relate to her story in many ways. But, as fate would have it, Jane had one more weapon in her arsenal which sealed her significance in my life – her role in joinFITE (Financial Independence Through Entrepreneurship), an opportunity to help women entrepreneurs in the developing world, with a hand up; not a hand out.

Why Women’s Economic Empowerment?

1 billion people (1 in 6) live in extreme poverty – on less than $1 per day, and a disproportionate number of these (70 percent) are women.
Women perform 66% of the world’s work, produce 50% of the food, yet earn 10% of the income and own 1% of the property.
When women and girls earn income, they reinvest 90% of it into their families, as compared to 30-40% for a man.

The challenge for would-be entrepreneurs in poor communities is that there is little to no access to money. Some people only need $50 to buy fabric, but the banks won’t lend it to them because they are poor and in some cases, simply because they are women.

This is Where Microfinance Comes In

joinFITE, powered by kiva.org is a platform of active philanthropy to help women start or grow their own business and thereby help themselves and their communities become more independent through small loans, starting at as little as $25.00, from people like you and me.

To be clear, these are not donations and this is not charity. These are loans which are repaid back by the aspiring entrepreneur. To date, the average repayment rate is almost 99% and joinFITE’s goal is to empower 25,000 women to start or grow a business through this endeavor.

Lend Your Hand, Through Painless Giving

Part of the joinFITE’s Lend Your Hand campaign encompasses redemption codes that can be found on six of Dermalogica’s skincare products and through joinFITE Partners. These codes can be activated online to direct a $1.00 joinFITE Partner donation to an entrepreneur in a part of the world for a type of business of your choosing.

I have been fortunate to receive 2,000 redemption codes that will be funded by Dermalogica to share with my reach so that together we can maximize the chances of further propagation of joinFITE. You Activate the Code > We Loan > She Invests in Her Own Potential.

Again, I am not asking you for any money. I am asking for you to activate one of my joinFITE redemption codes by visiting http://www.joinfite.org/missyward, so that you can help me loan $2,000 to aspiring women entrepreneurs.

Simply complete the form, select Team “Missy Ward” and submit. Once all the redemption codes are collected, and the loans have been funded, you will receive an email containing some information about the entrepreneur who is benefiting for your action to help them. [These are just some of the entrepreneurs being helped by joinFITE].

Want to Do More?

If you would like to help a female entrepreneur directly, you can help fund a microloan for as little as $25.00! After you activate the joinFITE code, you can peruse all of the women's profiles and find one that inspires you. Together, you and she can start something bigger than the both of you!

Redeem my joinFITE code today.

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