May 2014 - Affiliate Marketing with Missy Ward, Affiliate Summit Co-Founder & Co-CEO

New Email Marketing Compliance and Best Practices White Paper

by Missy Ward

The Performance Marketing Association has just released a new white paper outlining key recommendations for advertisers, agencies, networks, publishers and solution providers with regard to email marketing compliance and best practices.

The purpose of “PMA Compliance Council Guide to Email Marketing: Compliance Requirements and Best Practices” is to inform performance marketers of key compliance requirements and best practices with regard to email marketing. By advocating for best practices, we seek to elevate industry practices, the consumer experience, and advertiser investment in the email channel. We believe that, within the channel, best practices help not only to enhance relationships and mitigate risk, but also help to improve delivery and return on investment. – PMA Compliance Council

So if you're not exactly sure what you should be doing in order to make certain that your email policies and practices are not only in compliance, but are also consistent with consumer protection goals, go ahead and download the “PMA Compliance Council Guide to Email Marketing: Compliance Requirements and Best Practices”.

Oh… and best part? It's free!

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Affiliate Marketing

In Other Affiliate Marketing News feat. @sugarrae, @sunshinetricia, @shareasale,…

by Missy Ward

Here's this week's edition of “In Other Affiliate Marketing News” — a roundup of affiliate marketing news that I believe is worth sharing.

Did I Miss Something?

Did you or someone in your company post something relevant to affiliate marketers this week? Leave a quick summary and a link to it in the comments. {The post should have been published during May 17 – May 23, 2014.}

In Other Affiliate Marketing News (Week Ending 5/23/14)

Affiliate Marketers Give Back Raises over $48,000 for the 2014 Boston Avon Walk for Breast Cancer | Affiliate Marketers Give Back

At approximately 1:30pm ET on Sunday, May 18th, Team Affiliate Marketers Give Back crossed the 39.3 mile finish line of the 2014 Boston Avon Walk for Breast Cancer. Our team raised $48,650.20 and […]

What the Mainstream Media Doesn't Get about Panda

It seems the mainstream media has finally caught up – not everyone who gets screwed by Google is a spammer getting his just deserts. […]

Affiliate Marketing Mentioned on Shark Tank

When asked by the Sharks how they were monetizing, they specifically said “affiliate marketing”. […]

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Affiliate Marketing

ADHD in the Affiliate Marketing Industry

by Missy Ward

It seems like more and more adults are beginning to publicly share (and embrace) their ADHD (Attention deficit hyperactivity disorder) diagnosis.

Many others openly speak about their ADHD symptoms, but have not been tested by a trained professional.

As someone who has been impacted with ADHD since childhood, I can tell you first-hand that the negative aspects of ADHD can be obliterating. However, it is possible to leverage them to your advantage with the right mindset, tools and people who support you.

It doesn't come easy, but it can be done. And, it's a lifelong commitment.

Do ADHD Birds of a Feather Flock Together?

For the last 9 years, Affiliate Summit has released their annual AffStat report, shedding light on the folks that make their living in the affiliate marketing industry. Each year, I eagerly await the results to compare and contrast against my demographics, my marketing techniques, trends I see, etc.

What I've noticed is that my answers are very much the same as the majority of the respondents. Naturally, my ADHD brain naturally had to consider the implications of those results.

Do a lot of affiliate marketers have diagnosed (or unidentified) ADHD, too?
How do they view it? A blessing or a curse?
How has ADHD impacted their successes and failures as related to the affiliate marketing industry?

Take the ADHD in the Affiliate Marketing Industry Survey

If you earn money in the affiliate marketing industry and have received a diagnosis of ADHD by a trained professional or believe that you may have ADHD but have not been tested, I invite you to participate in the ADHD in the Affiliate Marketing Industry survey.

No personally identifiable information is being collected and responses must be received by 11:45pm ET on May 31, 2014.

Excerpts derived from survey will be used in aggregate in an upcoming article I am writing for FeedFront Magazine. If you'd like to receive the full results of the survey please feel free to send me an email.

PS – It only took me 5 minutes to make this graphic and 15 minutes to write this post — because I really wanted to. Those that ADHD will get this.

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Affiliate Marketing

The Performance Marketing Association is Giving Away (3) 1-Year…

by Missy Ward

As a current PMA Board Member and PMA Industry Champion Member, I'm excited to share an opportunity for three lucky folks to win a 1-Year PMA Corporate Membership.

About the Performance Marketing Association

Over 200,000 US-based businesses and individuals make their living in the performance marketing industry.

The Performance Marketing Association (PMA) is a non-profit organization dedicated to promoting and protecting the community of performance marketers and empowering them to grow their businesses responsibly.

Since 2008, the PMA has worked diligently to advocate on behalf of the performance marketing industry in the United States.

What Does a PMA Corporate Membership Include?

With a Corporate Membership, your company is poised to make meaningful contributions in the Performance Marketing Industry. This level offers many networking opportunities, as well as the ability to engage in the ongoing discussions within our industry.

Performance Marketing Association Corporate Membership Benefits Include:

Your company logo and website link listed in Corporate Membership Directory.
Up to 4 hours private consultation on the PMA’s public policy issues.
One (1) complimentary Networking Plus pass to any Affiliate Summit conference (a $549 value), plus a 20% off discount code valid for additional attendee passes (unlimited). Both the complimentary pass and/or discount codes must be used within one (1) year from membership activation or renewal date.*
Access to exclusive PMA Industry Reports, Podcasts and Updates providing access to case studies, best practices and wisdom shared by industry peers.
Subscription to advertising and legal news from the PMA’s General Counsel
You and your employees can participate in up to three (3) PMA Member Groups designed to grow and improve effectiveness of the Performance Marketing Industry.
Access to the PMA Members-Only Facebook Group allowing you to connect with other performance marketing movers and shakers.
Receive three (3) Votes for the Performance Marketing Association Board Elections

(Find out more about PMA Corporate Membership inclusives here.)

Register Below For A Chance To Win One of Three 1-Year PMA Corporate Memberships.

Three lucky winners will be selected in a random drawing from among all eligible entries received throughout the promotion period. Odds of winning will vary depending on the number of eligible entries received. Please see full Terms and Conditions below.

a Rafflecopter giveaway

*Please note that the complimentary Networking Plus pass to Affiliate Summit may only be issued to employees within the company name listed on the PMA membership. Once your Affiliate Summit registration is confirmed, is non-transferable, non-exchangeable and non-refundable. When you are ready to register for an Affiliate Summit event, please contact the PMA and we will obtain a registration code for you to use. Please plan ahead as Affiliate Summit will not honor registration codes for complimentary passes or discounts once they have sold out.

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