October 2014

Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.

When was the last time you updated your affiliate marketing strategy?

Multi-Channel Affiliate Marketing Strategies You Shouldn't Overlook
Copyright: fuzzbones

If you’re not integrating multi-channel marketing trends that leverage consumer purchasing behaviors, you’re missing out – and so is your bottom line.

Let’s take a look at three affiliate marketing strategies that are gaining popularity and the techniques that affiliates and affiliate managers are using to increase sales by taking their marketing efforts multi-channel.

1. Affiliate link embedded coupon codes

Let’s face it, having to recite or type an affiliate link is not only inconvenient and messy, the usage of affiliate links may be conditionally allowed, frowned upon, or prohibited in certain mediums. Link shorteners and cloakers offer ways to clean up cumbersome affiliate links, but at the end of the day, they still redirect to affiliate links.

However, most merchants use shopping carts that allow for custom coupon codes to be created, that can be tied directly to individual affiliates. These coupon codes can be passed to the affiliate tracking platform enabling the merchant to credit the usage of a unique code to the specific affiliate.

In a nutshell, this enables an affiliate to simply use their exclusive coupon code wherever they would normally use an affiliate link. Affiliates need only say “Use Discount Code XXXX when you shop at AnySite.com and you’ll get a 10% discount on me”, opening up the doors to previously obstructed marketing channels. (Don’t forget to include proper disclosures.)

2. Pay Per Call programs

What is Pay Per Call? Just what it sounds like: merchants pay affiliates for sending them qualified leads/sales via phone calls.

Merchants that sell high-ticket products or services; have customers who don’t like putting their credit card online, or dislike the maddening process of filling out long forms and consultative companies needing to generate new leads, are likely to use pay per call programs.

Many merchants have recognized this opportunity to expand their distribution into more online and offline channels, and are supplying authorized affiliates with unique phone numbers to use in their marketing efforts.

These affiliates promote their assigned phone number in print, mobile, TV, radio, on blogs, or newsletters. When a customer calls in on the designated number, it is logged by the merchant’s tracking platform before connected to the merchant. The affiliate receives a commission when the transaction (lead, sale, or hybrid structure) is finalized.

3. In-store redemption printable coupons

Many retailers have the ability to credit an affiliate for their in-store sales using printable coupons, depending on the tracking platform(s) they are utilizing.

Affiliate managers are implementing this strategy by creating printable coupons containing QR codes and barcodes for some of their affiliates – enabling them to bridge the gap between online marketing and offline purchasing.

By using and understanding these strategies, affiliates are implementing an assortment of marketing techniques into new channels, allowing them to increase their site’s brand awareness, stickiness, readership engagement and affiliate sales.

Give these techniques a try and let me know how it works out for you.

Walk with Team Affiliate Marketers Give Back in 2015 to help #SaveTheBoobies

On the heels of Team AMGB's walk last weekend, we're excited to announce our scheduled Avon Walks for 2015!

The password to join either team is “TEAMAMGB”.
Walk with Team @AMGB in 2015 to #SaveTheBoobiesWith it's Mediterannean climate, backdrop of the stunning Santa Ynez Mountains and long stretches of coastline. Bring your camera as we long along the beaches and through the historic neighborhoods of this magnificent resort town.
Walk With Us!


Walk with Team @AMGB in 2015 to #SaveTheBoobiesEnjoy an extraordinary walking tour of the entire Big Apple.  We'll go up and down he island of Manhattan, through the Upper West and East Sides, Greenwich Village, SoHo and Chinatown. Take in stunning views of Manhattan as we cross the iconic Brooklyn Bridge. Walk With Us!

If you are interested in walking with Affiliate Marketers Give Back, here is information that you should know before you make your decision to join the team. [click to continue…]

We are expecting over 5,000 affiliate marketers at Affiliate Summit West 2015, taking place January 18-20, 2015 in Las Vegas, NV, and a whole bunch of those people will be going for free.

Get Your Free Pass to Affiliate Summit West 2015  #ASW15

There are a variety of ways to get a Free Pass to Affiliate Summit West 2015, and since you’re surely a loyal reader of the Affiliate Summit blog, you already know about them.

But I’ll list them all here anyway.