January 2015

Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.

Content Marketing 101: A Beginner's Guide to Blogging for BusinessIn my opinion, blogging is one of the most valuable marketing tools available to businesses.

Hubspot's previous analysis of 1,500 Hubspot customers (small businesses) found that companies with a blog attracted 55 percent more visitors to their websites than those that did not.  The ones that blogged also had 434 percent more pages indexed in search engines.

In addition, according to their Marketing Benchmarks from 7,000 HubSpot's customers, businesses with websites greater than 400 pages, get 6x more leads than those with 51-100 pages.

Although their information is somewhat dated, I'd surmise that the numbers could only be greater at this point.

Your blog will only be as effective as its functionality, appearance and quality of content.  Move in the right direction using these content marketing tips.

[click to continue…]

There are a lot of evening networking opportunities taking place during Affiliate Summit West 2015.


Below is a listing of the official and unofficial events (that I know about) taking place during the conference. The official events are highlighted, because… well,  you know… they're official!

Affiliate Summit West 2015 #ASW15" data-image-description="<p>Get Ready to Party at Affiliate Summit West 2015 #ASW15</p> " data-medium-file="https://i0.wp.com/missyward.com/wp-content/uploads/2015/01/Get-Ready-to-Party-at-Affiliate-Summit-West-2015-ASW15.png?fit=250%2C209&ssl=1" data-large-file="https://i0.wp.com/missyward.com/wp-content/uploads/2015/01/Get-Ready-to-Party-at-Affiliate-Summit-West-2015-ASW15.png?fit=600%2C502&ssl=1" alt="Get Ready to Party at Affiliate Summit West 2015 #ASW15" class="aligncenter size-large wp-image-14833" height="502" src="https://missyward.com/wp-content/uploads/2015/01/Get-Ready-to-Party-at-Affiliate-Summit-West-2015-ASW15-600x502.png" width="600" srcset="https://i0.wp.com/missyward.com/wp-content/uploads/2015/01/Get-Ready-to-Party-at-Affiliate-Summit-West-2015-ASW15.png?resize=600%2C502&ssl=1 600w, https://i0.wp.com/missyward.com/wp-content/uploads/2015/01/Get-Ready-to-Party-at-Affiliate-Summit-West-2015-ASW15.png?resize=150%2C125&ssl=1 150w, https://i0.wp.com/missyward.com/wp-content/uploads/2015/01/Get-Ready-to-Party-at-Affiliate-Summit-West-2015-ASW15.png?resize=250%2C209&ssl=1 250w, https://i0.wp.com/missyward.com/wp-content/uploads/2015/01/Get-Ready-to-Party-at-Affiliate-Summit-West-2015-ASW15.png?resize=251%2C211&ssl=1 251w, https://i0.wp.com/missyward.com/wp-content/uploads/2015/01/Get-Ready-to-Party-at-Affiliate-Summit-West-2015-ASW15.png?w=940&ssl=1 940w" sizes="(max-width: 600px) 100vw, 600px" />

Please note: As some of the parties are “by invitation only”, I suggest you contact the company directly for more information.

Sunday, January 18, 2015

ShareASale Under the Stars Party

  • Sponsor(s): ShareASale
  • Time: 8:00pm – 12:00am
  • Location: Hyde @ The Bellagio Hotel
  • How to RSVP: See the six options to RSVP, and you will also need your Affiliate Summit badge.
  • Who is invited?: All Affiliate Summit attendees.


There will be open bar, resident ShareASale magician Joel Givens will be doing his thing, amazing views of the Bellagio Fountains, and a great night out with the industry. Get dressed up! It is a 15-year celebration, ya know!


Convert2Media & PerformTel's Tropic Beauty Model Search

  • Time: 7:00pm – 12:00am
  • Location: Hakkasan at MGM Grand
  • Request Access and More Info here: http://aswvip.vegas/

[click to continue…]

They say affiliate marketing is all about relationships. So, whether you’re attending Affiliate Summit West 2015 in Las Vegas (or any other event, for that matter), you’ll want to make the most of networking while you’re there.

Networking, however, is a rather overlooked art form. All too often – particularly those of us that work on the sales and marketing end of things – we can approach people too aggressively with unreasonably high expectations.

So how do you avoid those pitfalls?


I’ve spent nearly two decades building relationships through conferences, and I’ve never once done it by marching up to someone with an extended hand to shake, armed with a business card.

I’ve done it by approaching people, getting to know them, and trying to determine how I can best help them – rather than trying to see how they can help me.

My more organic approach has led to my contacts list being full of smart folks that I often partner with. So how do I do it? [click to continue…]