Content marketing is one of the most prevalent forms of marketing today, even for B2B businesses. According to the Content Marketing Institute's 2017 Benchmarks, Budgets and Trends — North America reports, 86 percent of B2C marketers feature content in their strategy, and a whopping 89 percent of B2B marketers are using it.
For the majority, this means having at least a blog, an online publication where the brand can feature everything from photo slideshows to infographics to videos, all in a search engine-friendly format that's crawlable to notch higher results.
But even if your blog is getting millions of hits and generating lots of discussions and social shares, if sales are still stagnant, it's not doing its job.
Your blog should provide useful and helpful information to visitors who are then convinced enough to convert to purchasers. Here are four ways to turn those visitors into customers. Read more “4 Ways to Create Blog Posts that Convert Visitors into Customers”