May 2018

Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.

[clickToTweet tweet=”(Do not) assume the GDPR doesn’t apply to you because you’re located in the U.S. Being informed and prepared can put you in a good position to succeed in a post-GDPR affiliate marketing world. – Khris Thayer, CEO, OPTIZMO” quote=”(Do not) assume the GDPR doesn’t apply to you because you’re located in the U.S. Being informed and prepared can put you in a good position to succeed in a post-GDPR affiliate marketing world. – Khris Thayer, CEO, OPTIZMO” theme=”style2″]

 

If you attended Affiliate Summit Europe 2018 in February, or keep up with digital marketing industry news, you’ve almost certainly run across many references to GDPR.

The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, and intends to strengthen and unify data protection requirements within the European Union (EU).

What GDPR Means for US Affiliate Marketers

Basically, it sets a series of rules for companies to follow when they are collecting, storing, and/or processing data from individuals in the EU.

As a U.S. based affiliate marketer, you may think that the GDPR doesn’t really relate to your business. However, one major change from previous data protection requirements is that companies outside the EU will be monitored and required to comply with the new regulation and GDPR is enforceable outside the EU.

This means if your company collects personal data from any individuals within the EU – including email addresses – then you must comply with GDPR. It also retroactively applies to data you have previously collected, rather than just new data you begin gathering after the regulation goes into effect in May. There are severe penalties for companies that are found to be in non-compliance, so understanding the rules is vital to your business.

Here are three steps to consider with regard to GDPR:    [click to continue…]

Affiliate Summit East 2018 (#ASE18) is less than 3 months away and you won’t want to miss it.

Join us this summer, on July 29-31 at the New York Marriott Marquis, for a not-to-be-missed opportunity to network with business prospects from over 70 countries, and learn from industry leading specialists on how to increase your ROI, broaden your company’s positioning, and tackle the challenges that face affiliate marketers.

There are 5 pass types available for this event. Watch the video above to help select the one that's right for you. [click to continue…]