Affiliate marketing posts from seasoned affiliate marketing pro Missy Ward.

Final Opportunity to Register for Affiliate Summit West 2016

by Shawn_Collins

Affiliate Summit West 2016 passes are just about gone – it looks like we’ll be sold out as early as December 24, 2015.

Affiliate Summit West 2016 is taking place January 10-12, 2016 at Paris Las Vegas in Las Vegas, NV.

This three-day conference includes networking with affiliates, affiliate managers, advertisers, OPMs/agencies, solution providers, and networks. Plus dozens of educational sessions covering the latest trends and information from marketing experts.

And most importantly there will be thousands of marketers to meet and do business with at the conference.
Read more “Final Opportunity to Register for Affiliate Summit West 2016” →

Share this on:

4 Lessons The Walking Dead Can Teach Affiliate Marketers

by Missy Ward

I am a DEADicated fan of the apocalyptic and post-apocalyptic genres. Something about societies in the midst of crumbling or seeing how people change after a cataclysmic event is relaxing to me.

Don’t judge.

The “undead” sub-genre, especially zombie-related, has been my favorite since I first watched Dawn of the Dead back in the late ‘70’s.

Since 2010, my Sunday nights have been spent watching The Walking Dead, when new episodes are airing.

Recently, I noticed that TWD not only teaches us the many ways to take out a Walker, it also provides some important, non-zombified lessons for affiliate marketers.

Walking Dead Lesson #1: Quitters Make Great Zombie Chum

In the very first episode, Deputy Sheriff Rick Grimes emerges from a coma into a world overrun by Walkers that think human flesh is pretty darn tasty. Did Rick use his service revolver to end his life, rather than living in a zombie-infested world? Of course not.

Instead, he heads off in a police cruiser, then steals a horse and narrowly escapes a horde of Walkers all to find his family, who may or may not be at a refugee camp in Atlanta.
Read more “4 Lessons The Walking Dead Can Teach Affiliate Marketers” →

Share this on:

Pinnacle Award Nomination Period Ends on November 27

by Missy Ward

The tenth annual Affiliate Summit Pinnacle Awards will be presented on Tuesday, January 12, 2016 at Affiliate Summit West 2016, taking place at Paris Las Vegas.

These awards recognize exceptional performance in affiliate marketing.

pinnacle-awards-asw15

Nominations are being accepted for the Affiliate Summit Pinnacle Awards through November 27, 2015.

This will be right before the keynote address from Greg Gifford, Director of Search and Social at DealerOn.

Self-nominations are fine. The Affiliate Summit Advisory Board will vote on the nominations to select the winners.

Submit your nominations at Pinnacle Award Nomination.

Share this on:

Where and How Brands Can Reach Millennials

by Missy Ward

During the first quarter of 2015, millennials overtook Generation X to become the largest generation in the U.S. workforce with over 53 million workers, according to PewResearch Center. This should perk the ears of any company who is attempting to capture and keep a healthy market share of this generation. Brands need to understand how to reach millennials to capitalize on their purchasing power.

Who Are They?

Where-and-How-Brands-Can-Reach-Millennials--300x200[1]

Millennials, also known as the “boomerang generation” because 3 out of 10 have returned to live with their parents after being on their own, according to PewResearch Center, were born between 1982 and 2000. They are the least overtly religious generation, the most racially diverse and the most educated. This generation is closer to their parents and values their input more than generations in the past.

The U.S. Chamber of Commerce Foundation estimates that millennials have $200 billion of direct purchasing power and $500 billion of indirect spending, which accounts for their influence on their baby boomer parents. Even though they are a decade away from reaching their peak spending power, their influence can’t be discounted. To reach this tech-savvy generation, brands need to engage them online, personalize experiences and products, and keep their engagement authentic.

Share this on: