Affiliate marketing posts from seasoned affiliate marketing pro Missy Ward.

Content Marketing 101: A Beginner’s Guide to Blogging for…

by Missy Ward

Content Marketing 101: A Beginner's Guide to Blogging for Business In my opinion, blogging is one of the most valuable marketing tools available to businesses.

Hubspot's previous analysis of 1,500 Hubspot customers (small businesses) found that companies with a blog attracted 55 percent more visitors to their websites than those that did not. The ones that blogged also had 434 percent more pages indexed in search engines.

In addition, according to their Marketing Benchmarks from 7,000 HubSpot's customers, businesses with websites greater than 400 pages, get 6x more leads than those with 51-100 pages.

Although their information is somewhat dated, I'd surmise that the numbers could only be greater at this point.

Your blog will only be as effective as its functionality, appearance and quality of content. Move in the right direction using these content marketing tips.

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Get Ready to Party at Affiliate Summit West 2015

by Missy Ward

There are a lot of evening networking opportunities taking place during Affiliate Summit West 2015.

Below is a listing of the official and unofficial events (that I know about) taking place during the conference. The official events are highlighted, because… well, you know… they're official!

Get Ready to Party at Affiliate Summit West 2015 #ASW15

Please note: As some of the parties are “by invitation only”, I suggest you contact the company directly for more information.

Sunday, January 18, 2015

ShareASale Under the Stars Party

Sponsor(s): ShareASale
Time: 8:00pm – 12:00am
Location: Hyde @ The Bellagio Hotel
How to RSVP: See the six options to RSVP, and you will also need your Affiliate Summit badge.
Who is invited?: All Affiliate Summit attendees.

shareasale-15th-anniversary-party

There will be open bar, resident ShareASale magician Joel Givens will be doing his thing, amazing views of the Bellagio Fountains, and a great night out with the industry. Get dressed up! It is a 15-year celebration, ya know!

Convert2Media & PerformTel's Tropic Beauty Model Search

Time: 7:00pm – 12:00am
Location: Hakkasan at MGM Grand
Request Access and More Info here: http://aswvip.vegas/

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Practice Your A-B-C’s: “Always Be Cooperative” at Affiliate Summit…

by Missy Ward

They say affiliate marketing is all about relationships. So, whether you’re attending Affiliate Summit West 2015 in Las Vegas (or any other event, for that matter), you’ll want to make the most of networking while you’re there.

Networking, however, is a rather overlooked art form. All too often – particularly those of us that work on the sales and marketing end of things – we can approach people too aggressively with unreasonably high expectations.

So how do you avoid those pitfalls?

A-B-C "ALWAYS BE COOPERATIVE" MISSY-WARD-AFFILIATE-MARKETING

I’ve spent nearly two decades building relationships through conferences, and I’ve never once done it by marching up to someone with an extended hand to shake, armed with a business card.

I’ve done it by approaching people, getting to know them, and trying to determine how I can best help them – rather than trying to see how they can help me.

My more organic approach has led to my contacts list being full of smart folks that I often partner with. So how do I do it? Read more “Practice Your A-B-C's: “Always Be Cooperative” at Affiliate Summit West 2015″ →

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Choosing an Affiliate Program

by Missy Ward

How to choose the right affiliate program Selecting the ideal affiliate program is about more than just choosing the easiest one that offers the products you think would be a fit for your blog. There are many factors you need to consider, including commission, ethics, tracking, and more.

There is an ocean of affiliate programs out there, so you need to be careful about choosing the programs you work with.

So how do you get started? Let’s start by taking a moment here to clarify the different places where you can find affiliate program offerings.

Major Affiliate Networks

These networks typically offer the affiliate programs for the big brands; the ones that are household names. They also offer tools you’ll need, such as the following:

Banners
Text links
Widgets
Videos
Coupons
Datafeeds

I tend to stick with affiliate programs that are run on the major affiliate networks as they have a track record of making reliable payments and management that knows what they’re doing.

ShareASale.com, eBayEnterprise.com, AvantLink.com, CJ Affiliate and Linkshare.com are examples of major affiliate networks. Read more “Choosing an Affiliate Program” →

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