Essentials that Affiliate Managers Often Overlook
I was recently on the “Essentials Overlooked by 90% of Affiliate Managers” Panel at PubCon Austin 2011 along with Geno Prussakov, Keith Posehn, Jerry West and our moderator, Chuck Hamrick.
While my fellow panelists focused on various areas that Affiliate Managers can improve upon, I focused on the affiliate recruitment aspect.
As I've been an affiliate, affiliate manager (for both individual merchants and a CPA Network) and also a merchant myself, I was able to provide some insight from all perspectives.
Their was a lively debate on “affiliate-stalking” and whether or not it was appropriate for an Outsourced Program Manager (“OPM”) to continuously try to cross-recruit their active affiliates into their other managed programs.
In the end, we all agreed that the most successful affiliate managers are the ones that take the time to understand their affiliates' businesses and treat those relationships respectfully.
The full presentation can be found on Slideshare here: http://www.slideshare.net/missyward/what-90-of-affiliate-managers-often-overlook
