Affiliate marketing posts from seasoned affiliate marketing pro Missy Ward.

Please Help Me Kick Breast Cancer’s Arse

by Missy Ward

In 2007, I founded AffiliateMarketersGiveBack.com (“AMGB”) with a goal to raise money for to support Breast Cancer research, treatment, awareness and community programs through combined efforts within the Affiliate Marketing industry.

Since then, through efforts with Affiliate Summit (Affiliate Summit) and Affiliate Marketers Give Back, we have raised a combined total of $165,000 for charities such as the Avon Foundation, Susan G. Komen for the Cure and The National Breast Cancer Foundation.

On June 5-6, 2010, I will again be leading Team Affiliate Marketers Give Back as we take to the streets of Chicago for the Avon Walk for Breast Cancer.

Share this on:

Marketing War: Affiliate World vs. Brand World, who will…

by Missy Ward

The above blog post was written by Pace Lattin and appeared on IndustryPace.com

While I don't necessarily agree with the fact that the “Affiliate Marketing World” and the “Brand World” operate as mutually exclusive as the author suggests, I do concur that as budgets get tighter, the latter will need to work with innovators who know how to connect with their audience to ultimately generate an action.

Affiliate marketers are those trailblazers… and we're hungry. It is the combination of savviness and moxie coupled with the retailer's belts continuing to tighten on non-proven ad spends that offer up a huge opportunity for the affiliate marketing industry to continue to flourish in 2010, which I previously wrote about here.

To read the full article, “Marketing War: Affiliate World vs. Brand World, who will win? Missy Ward Knows!”, that appeared on IndustryPace.com, click here.

Let me know what you think.

Share this on:

Get a Review Copy of Internet Marketing from the…

by Missy Ward

Do you have a blog, publication, site, podcast, video series, or some other outlet where you'd like to review Internet Marketing from the Real Experts?

Internet Marketing from the Real Experts is a collection of affiliate, email, blogging, podcasting, video, search engine, and social media rock stars that break down the how and why of Internet marketing in a clear, easy to understand way.

The dozens of contributors in the book are the people that do this stuff every day, and the chapters in the book are comprised of their voices, their ideas, their action items, and their lessons learned from mistakes – all for Internet marketers to grow their business the day they start reading the book.

Internet Marketing from the Real Experts is the first book from Velocity NYC Press, an imprint of Morgan James Publishing, and a division of Affiliate Summit.

Please note – your audience should be focused on entrepreneurs, small businesses, etc., and the place where you plan to review the book must be regularly updated with original content.

Submit your request for a review copy of Internet Marketing from the Real Experts.

Share this on:

Connecting with Other Affiliate Marketers in the Affiliate Aquarium…

by Missy Ward

“And in the kingdom of transparency, he who creates technology to foster conversation is king” – Unknown

For years, many networks have taken a cryptic approach when it comes to connecting their advertisers with their affiliates in an effort to avoid the direct collaboration between the two and protect the network's “cut” of commissions.

In my opinion, the lack of transparency is *one* of the major reasons why the affiliate marketing and performance-based lead generation industry has gotten a bum rap in years past.

As our industry matures and the need for transparency increases, those networks that foster a collaborative environment will wind up with the keys to the affiliate marketing kingdom.

To that end, I was pleased to hear about the launch of ShareASale's Affiliate Aquarium during Affiliate Summit West 2010.

The Affiliate Aquarium is a social platform located within the ShareASale network which connects affiliates with merchants in all the usual “socially acceptable” ways such as searching and friending, groups, blogs, events, etc.

According to the ShareASale blog:

…Our goal is to create a more open communication platform where Affiliates and Merchants can be introduced to each other based on their mutual interests (either professional or personal). It has been our experience that increased communication leads to greater realized profits for both parties.

I for one am pretty stoked about the collaboration opportunities from both a merchant perspective (Affiliate Summit runs its affiliate program on ShareASale) and an affiliate perspective (I'm also an affiliate on their network.)

So, I spent some time swimming around the Aquarium today and found a ton of folks that I already know as well as some prospective affiliates to work with on the Affiliate Summit program and a few good merchants to feature on MissyWard.com and a few of my other sites.

To kick things off, ShareASale has also announced that they will donate $5.00 to the Mercy Corps efforts in Haiti, for each ShareASale affiliate or merchant that sets up their profile in the Affiliate Aquarium between now and January 31st. In addition, they will match the donation up to $15,000.

So my advice to any ShareASale merchant or affiliate is to set up your profile in the Affiliate Aquarium and find out how transparent conversation through social networking can really boost your profits and give Haiti a helping hand.

Then swim on over and Friend Me 🙂

Share this on: