Missy Ward

Make Your Business Sustainable From the Start

by Missy Ward

Corporate Sustainability is a hot buzzword in business today. We typically think of corporate sustainability as it relates to mega-companies like Apple, which is notorious for its commitment to environmentally-friendly manufacturing practices. But sustainability starts with small businesses, which have the opportunity to set the standard before growing into a larger corporation.

These companies aren't just adopting greener practices out of pressure from environmental activists or for the sole benefit of the planet. Instead, many business owners predict a sharp change in the economy to support corporate sustainability, and are adapting with the times to stay ahead of the curve.

If you're a small business owner and want to start your company on the right path, look to these methods for fast, efficient sustainability to make your business stronger and greener for the long haul. Read more “Make Your Business Sustainable From the Start” →

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Affiliate Marketing

Performance Marketing Summit San Francisco Sell Out

by Missy Ward

Only a handful of seats are left for Performance Marketing Summit San Francisco taking place in two weeks!

Produced by Affiliate Summit, Performance Marketing Summit is a 1-day conference series for digital marketers, that takes place in various cities, around the world.

Performance Marketing Summit San Francisco is taking place on Tuesday, September 15th at the San Francisco Mariott Fisherman’s Wharf.

The event agenda is packed with networking opportunities, and sessions covering:

public relations
email marketing
social marketing
affiliate marketing
branding
SEO
landing page optimization

View the full agenda here. | View the speaker list here.

The price for the event is just $99 and also includes a luncheon and networking cocktail party.

A handful of seats remain. Don’t miss out on a great opportunity right in your home state.

Register today, before we are completely sold out.

PMS San Francisco 2015 || Speakers || Agenda || Sponsors || Register

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Affiliate Marketing

Brian Littleton, CEO of ShareASale’s Keynote at #ASE15 [Review…

by Missy Ward

Brian Littleton, Founder and CEO of ShareASale, gave a keynote address at Affiliate Summit East 2015, which took place August 2-4, 2015 at the New York Marriott Marquis in New York, NY.

I've known Brian for over a decade and was thrilled when he agreed to speak, knowing the value of the insights he'd impart to the attendees.

A little background on Brian… he founded ShareASale, a technology company that offers affiliate marketing solutions and services, in 2000. Under Brian's leadership, ShareASale's cutting-edge, customizable tracking solutions and client services offerings coupled with their fair and honest business practices, has enabled thousands of merchants and affiliates to collaborate, creating mutually beneficial partnerships.

Brian has served as the President of the Board of Directors for the Performance Marketing Association since 2012. His passion for affiliate marketing has helped to shape the industry and has earned him the Affiliate Summit Pinnacle award for Affiliate Marketing Advocate of the Year — three times.

During his keynote, Brian discussed four business justifications that he's considered to formulate the business decisions that he's made. I've taken the liberty of paraphrasing them below:

The importance of considering the immediate and long-term impact of every business decision and remaining consistent once those determinations are made.
The advantages of solving customer complaints, whether you're to blame or not.
The significance of loving your brand and what you do every day. For customers to love your brand, you have to love it first.
The extraordinary value of surrounding yourself with the very best.

Brian also shared ten things that he believes every business owner should be doing and encouraged the audience to not wait to do them.

His keynote was filled with interactive polls, humour and photos of his “eagles” (you'll have to watch the video to understand).

At the end of his address, the audience responded with a well-deserved standing ovation.

After having the opportunity to re-watch his keynote in its entirety without distractions, I can wholeheartedly recommend that any business owner of any company spend the time to view it. It is not limited to those business owners that are in the digital marketing arena.

View Brian Littleton's Keynote at Affiliate Summit East 2015 below and let me know what you think.

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Affiliate Marketing

How to Sign Up for an Affiliate Program

by Missy Ward

Once you've decided to take the plunge into affiliate marketing, the first few thing you'll need to know is how to find, choose and sign up for an affiliate program.

Once the merchant has approved you for their affiliate program, you'll also need to know how to grab the media assets (banners, text links, etc.) and add them to your site.

I've previously covered "Choosing an Affiliate Program" in depth, but I just came across this recent infographic from The Performance Marketing Association's Publisher Recruitment Council, which sums it up in 3 steps, and is perfect for beginners. Read more “How to Sign Up for an Affiliate Program” →

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