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4 Ways to Create Blog Posts that Convert Visitors…

  • by Missy Ward

4 Ways to Create Blog Posts that Convert Visitors into CustomersContent marketing is one of the most prevalent forms of marketing today, even for B2B businesses. According to the Content Marketing Institute's 2017 Benchmarks, Budgets and Trends — North America reports, 86 percent of B2C marketers feature content in their strategy, and a whopping 89 percent of B2B marketers are using it.

For the majority, this means having at least a blog, an online publication where the brand can feature everything from photo slideshows to infographics to videos, all in a search engine-friendly format that's crawlable to notch higher results.

But even if your blog is getting millions of hits and generating lots of discussions and social shares, if sales are still stagnant, it's not doing its job.

Your blog should provide useful and helpful information to visitors who are then convinced enough to convert to purchasers. Here are four ways to turn those visitors into customers. Read more “4 Ways to Create Blog Posts that Convert Visitors into Customers” →

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Affiliate Marketing

Videos of the Affiliate Summit West 2017 Keynote Addresses…

  • by Missy Ward

Affiliate-Summit-West-2013-logo-300x164[1]Affiliate Summit West 2017 took place on January 15-17 at Paris Las Vegas Hotel. If you weren't able to attend or if you were there and missed the keynotes, here are the videos for you to watch at your leisure.

Enjoy!

Marty Weintraub, Founder of Aimclear®


Brian Massey, Founder of Conversion Sciences


Sean Dolan, President & COO of PushFire

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Affiliate Marketing

Five Questions That Will Turn A Weak Lead Into…

  • by Missy Ward

Five Questions That Will Turn A Weak Lead Into A Strong OneThere is no uniform definition for a good sales lead. The viability of a lead depends on timing, company criteria and, most of all, the skill of the salesperson, notes Eloqua. In the hands of a talented seller, any lead can become strong. It may take a little time to cultivate, but it will eventually convert to a sale if properly nurtured.

One of the best ways to foster a sales lead is by relationship building using authentic communication. Scripted sales presentations are fine for the newbie, but a seasoned sales veteran will use these common questions to turn a lead into a sale:
Read more “Five Questions That Will Turn A Weak Lead Into A Strong One” →

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Affiliate Marketing

Four Ways Female Small Business Owners Can Jump Financing…

  • by Missy Ward

Female entrepreneurship is flourishing. In 2016, there were an estimated 11.3 million women-owned businesses in the United States, generating $1.6 trillion annually. Between 2007 and 2016, women-owned businesses grew at a rate of 45 percent, five times faster than average.

Four Ways Female Small Business Owners Can Jump Financing Hurdles

But finding financing remains more challenging for female entrepreneurs than their male counterparts. Only 29 percent of female small business owners who seek business loans succeed, compared to 37 percent of all small business owners, a survey by Pepperdine and Dun & Bradstreet found. If you’re struggling to find financing, here are four strategies to help get your business on the right track. Read more “Four Ways Female Small Business Owners Can Jump Financing Hurdles” →

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