Guest Posts

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[clickToTweet tweet=”(Do not) assume the GDPR doesn’t apply to you because you’re located in the U.S. Being informed and prepared can put you in a good position to succeed in a post-GDPR affiliate marketing world. – Khris Thayer, CEO, OPTIZMO” quote=”(Do not) assume the GDPR doesn’t apply to you because you’re located in the U.S. Being informed and prepared can put you in a good position to succeed in a post-GDPR affiliate marketing world. – Khris Thayer, CEO, OPTIZMO” theme=”style2″]

 

If you attended Affiliate Summit Europe 2018 in February, or keep up with digital marketing industry news, you’ve almost certainly run across many references to GDPR.

The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, and intends to strengthen and unify data protection requirements within the European Union (EU).

What GDPR Means for US Affiliate Marketers

Basically, it sets a series of rules for companies to follow when they are collecting, storing, and/or processing data from individuals in the EU.

As a U.S. based affiliate marketer, you may think that the GDPR doesn’t really relate to your business. However, one major change from previous data protection requirements is that companies outside the EU will be monitored and required to comply with the new regulation and GDPR is enforceable outside the EU.

This means if your company collects personal data from any individuals within the EU – including email addresses – then you must comply with GDPR. It also retroactively applies to data you have previously collected, rather than just new data you begin gathering after the regulation goes into effect in May. There are severe penalties for companies that are found to be in non-compliance, so understanding the rules is vital to your business.

Here are three steps to consider with regard to GDPR:    [click to continue…]

We’ve gone through the feedback from Affiliate Summit East 2016, and the most popular city, by an overwhelming percentage, was New York City.

That means Affiliate Summit East 2017 will be back in NYC on July 30 – August 1, 2017.

New York City

We’re going to be returning to the New York Marriott Marquis for Affiliate Summit East 2017.

After going through the feedback from this past August, the New York Marriott Marquis got high marks (outside of the sometimes delayed elevators).

Hotel rooms at the special Affiliate Summit group rate will be available soon to book at the New York Marriott Marquis.

See the history of Affiliate Summit for the history of the premier affiliate marketing conference.

When you think about it, it’s not like Uber invented the wheel. They made some improvements (big ones certainly) to an existing business model, which turned out to be exactly the changes consumers were looking for. But give credit where credit is due, they certainly did their homework.

They made two primary changes: First, they created an app that is reminiscent of a video game. With this app, it’s almost fun to wait for your car.  Second, they made the customer the number one priority. The result is customer loyalty not seen by any company for a long time.

So what is the next industry ripe for revolution? [click to continue…]