When you look around the internet for reports, infographics, and other data regarding email marketing, you’ll find plenty of content covering the major KPIs that marketers typically use to measure the effectiveness of a campaign. Open Rate, Click Rate, Conversions and Conversion Rate, ROI, surveys about how businesses value email in the marketing mix, etc. But, one type of data you don’t see discussed very often is Unsubscribes or Opt-Outs.
The Performance Marketing Association has just released a new white paper outlining key recommendations for advertisers, agencies, networks, publishers and solution providers with regard to email marketing compliance and best practices.
The purpose of “PMA Compliance Council Guide to Email Marketing: Compliance Requirements and Best Practices” is to inform performance marketers of key compliance requirements and best practices with regard to email marketing. By advocating for best practices, we seek to elevate industry practices, the consumer experience, and advertiser investment in the email channel. We believe that, within the channel, best practices help not only to enhance relationships and mitigate risk, but also help to improve delivery and return on investment. – PMA Compliance Council
So if you're not exactly sure what you should be doing in order to make certain that your email policies and practices are not only in compliance, but are also consistent with consumer protection goals, go ahead and download the “PMA Compliance Council Guide to Email Marketing: Compliance Requirements and Best Practices”.
Oh… and best part? It's free!