email marketing - Affiliate Marketing with Missy Ward, Affiliate Summit Co-Founder & Co-CEO

Global Email Opt-Out Behavior [Infographic]

by Tom Wozniak

When you look around the internet for reports, infographics, and other data regarding email marketing, you’ll find plenty of content covering the major KPIs that marketers typically use to measure the effectiveness of a campaign. Open Rate, Click Rate, Conversions and Conversion Rate, ROI, surveys about how businesses value email in the marketing mix, etc. But, one type of data you don’t see discussed very often is Unsubscribes or Opt-Outs.

Sometimes marketers like to focus on the positive metrics and may spend less time looking at the negative marketing signals being sent by a metric like opt-outs. However, there is plenty to be learned by examining opt-out behavior from your own email campaigns, and it can also be instructive to take a more holistic view of opt-outs across industries and from different geographic regions. Read more →

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Affiliate Marketing

5 Steps to Improve Your Email Strategy

by Ellie Johnston

Email marketing still rocks. Hard. According to the eConsultancy 2014 Email Marketing Industry Census, “email was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’.”

Email marketing can benefit just about any company. Whether you are sending one-thousand messages a day or one-million, there are just five steps you need to rock the in-box. Read more “5 Steps to Improve Your Email Strategy” →

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Affiliate Marketing

Missy Ward Moves to AWeber for Email Marketing

by Missy Ward

Dear Readers,

I'm excited to announce that after nearly 8 years of running the MissyWard.com newsletter subscription through Feedburner, it's finally getting an upgrade vis-à-vis my move to AWeber.

Why Did I Wait So Long to Move to AWeber?

After the positive experience that I've had using AWeber on a few of my sites for a few years, one would think it would be a no-brainer to move all of my sites. But, thinking about the hassle of moving the list (exporting, importing, newsletter design, new opt-in forms, etc.) always made me want to put it off.

That being said, the limitations that I had using Feedburner finally made me come to my senses. Plus, after experiencing some poor deliverability rates, I figured it was a good time re-opt-in my subscribers so that they can continue to receiving the affiliate marketing tips and news they've come to expect from me.

Re-opt-in to the MissyWard.com Newsletter and Save 10% off Affiliate Summit East 2012

I really want to continue sharing my affiliate marketing advice with you, but you'll need to grant me permission. And, for a limited time, if you decide you want to let me back in your inbox, you'll receive a discount code valid for a 10% discount off of any attendee registration to Affiliate Summit East 2012.

Still Want to Receive Affiliate Marketing Tips?

Please keep sending me the MissyWard.com Newsletter

I no longer want affiliate marketing tips & news

Looking for to keeping in touch with you!

-Missy

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Affiliate Marketing

Building Your Email List – Strategies to Start and…

by Missy Ward

Gregory Young submitted the following question to AskMissyWard.com:

“I have had success promoting affiliate products with niche sites, but I know I am leaving money on the table because I am not building a “list” as well. As Queen of the Affiliate Scene, I was hoping you could point me in the direction of a simple yet thorough guide on building and marketing to an email list.

Well Gregory, I couldn't locate a guide that encompassed everything that you needed to know to get started, so I put together the following video presentation for you.

In the video, I discuss the reasons you should be building a list and marketing to it; list management and deployment technologies available and strategies to build up your numbers in your database.

I hope you (and the others who may watch it), find it helpful.

Have an affiliate marketing question that you'd like answered by me for free? Ask away on AskMissyWard.com

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