Content marketing is one of the most prevalent forms of marketing today, even for B2B businesses. According to the Content Marketing Institute's 2017 Benchmarks, Budgets and Trends — North America reports, 86 percent of B2C marketers feature content in their strategy, and a whopping 89 percent of B2B marketers are using it.
For the majority, this means having at least a blog, an online publication where the brand can feature everything from photo slideshows to infographics to videos, all in a search engine-friendly format that's crawlable to notch higher results.
But even if your blog is getting millions of hits and generating lots of discussions and social shares, if sales are still stagnant, it's not doing its job.
Your blog should provide useful and helpful information to visitors who are then convinced enough to convert to purchasers. Here are four ways to turn those visitors into customers. [click to continue…]
Marketing is part science and part poetry. When an author puts pen to paper, the goal is to create a tone that invites a reader to join the story. The same holds true for marketing. Linguistic rules apply to the creation of a marketing message. To reach your audience in an inspiring manner, the marketing copywriter needs to follow a few well-established linguistic rules. [click to continue…]
During the first quarter of 2015, millennials overtook Generation X to become the largest generation in the U.S. workforce with over 53 million workers, according to PewResearch Center. This should perk the ears of any company who is attempting to capture and keep a healthy market share of this generation. Brands need to understand how to reach millennials to capitalize on their purchasing power.
Who Are They?
Millennials, also known as the “boomerang generation” because 3 out of 10 have returned to live with their parents after being on their own, according to PewResearch Center, were born between 1982 and 2000. They are the least overtly religious generation, the most racially diverse and the most educated. This generation is closer to their parents and values their input more than generations in the past.
The U.S. Chamber of Commerce Foundation estimates that millennials have $200 billion of direct purchasing power and $500 billion of indirect spending, which accounts for their influence on their baby boomer parents. Even though they are a decade away from reaching their peak spending power, their influence can’t be discounted. To reach this tech-savvy generation, brands need to engage them online, personalize experiences and products, and keep their engagement authentic.
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