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For The Heck of It

Look Mom, I Was on The Daily Buzz

  • by Missy Ward

When Ashley of Izea asked me to do a segment on blogging with Ted Murphy, on The Daily Buzz, I immediately said yes.

Given the fact that the last time I was on TV, I was opening up a “Snake Can” on Wonderama (yeah, I know — I just totally dated myself),  I figured this would be a good way for my parents to get a better understanding of what I do for a living.

Mike and Irene (my parents) definitely have a difficult time wrapping their arms around internet marketing.  So, it's been an ongoing exercise in frustration for me to explain to them that just because I didn't become that CPA, Doctor or Lawyer that they wished for, that it's OK.

One of the selfish reasons why I was thrilled that my business partner, Shawn Collins and I launched FeedFront Magazine last year was that I knew I could now send something to my parents that was tangible — something they could touch and feel and most importantly, show their friends.

I was right, in classic Mike and Irene fashion, they called me the day they received their very first issue.   The voicemail went something like this…  “Missy, we are so proud of you.  We love your magazine and read it cover to cover.  Even though we don't understand half of what this stuff is saying, we can't wait to show our friends tomorrow during breakfast.  By the way, did you know you had four typos in this issue?”

So Mom and Dad — this is for you.  Although The Daily Buzz is national, it's not in New Jersey so I didn't bother telling you about it.

Watch it and go kvell.

PS — I love you both 😉

Below are some pictures that Ashley took of the entire experience.

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Affiliate Marketing

California Lawmakers To Stomp On Small Business Owners

  • by Missy Ward

Stomping On Small Business

Due to the extreme financial crisis that California is experiencing, Assemblymember Nancy Skinner (D) introduced new legislation earlier this year, designed to quickly get the cash needed to help make California whole again.

The pending legislation (Assembly Bill 178 or “AB 178”) calls for out-of-state companies (typically internet retailers) that maintain a physical presence in California to begin collecting sales tax on orders received from within California.

The problem with AB 178 is that it unjustly categorizes thousands of California’s small businesses that are involved in online advertising for the out-of-state-companies as the “physical presence” that California needs to assign the nexus.

The goal of AB178 is to increase state revenue and preserve California’s brick-and-mortar businesses and jobs by leveling the playing field against the competitive out-of-state online retailers. However, history has shown us that ultimately, thousands of California’s small businesses and residents will be significantly harmed.

Last year, the eerily similar “Amazon Tax” law was enacted in New York. Within days, the out-of-state retailers decided it was easier to terminate the relationships with the New York-based small businesses that were providing them with online advertising services instead of beginning to collect sales tax and file the related tax forms.

Many of the impacted small businesses were left with the choice to drastically alter their business operations including laying off employees, move out of state or simply close up shop. Any of these selections diminished the value of the increased sales tax that NY expects to garner.

Ironically, similar legislation is being entertained in Hawaii now as well. Amazon’s Vice President for Global Public Policy, Paul Misener has already indicated their intention to cease all relationships with the Hawaii-based small businesses providing online advertising services for them, should the law become enacted. (See page 6)

Minnesota, Tennessee, Connecticut, Maryland and North Carolina join California with similar legislation on the books. Illogically, all of these states are ignoring the U.S. Supreme Court decision of Quill v. North Dakota which ruled on the nexus issue back in 1992.

A hearing date for California Assembly Bill 178 has been scheduled for April 27, 2009 at 1:30 pm in room 126 at the State Capitol.

There is a lot that can be done to defeat this bill. However, the owners of California’s small businesses who stand to be affected must step up now. Reaching out to your Assemblymember is the most effective way to do so as they do listen to their constituents. It’s time to deluge their offices with all forms of opposition – whether by phone calls, letters, emails, faxes and visits.

It is with great hope that California votes NO on AB 178 after examining the ensuing effects that it will have on their own small businesses and residents.

As a driving force in the US economy, California has the opportunity to set an example to the other states entertaining this dubious legislation, that the State of California encourages and supports their local small businesses.

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TheSpew

TheSpew – Episode 3: Ted Murphy’s Tongue, Blogging for…

  • by Missy Ward

TheSpew

[display_podcast]

Listen above or download to iTunes.

I (@missyward) of Affiliate Summit moderated this week with panelists:

  • Connie Berg (@connieberg), Head Bird in Charge of FlamingoWorld.com
  • Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
  • Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives

Ted Murphy(@tedmurphy), the Founder and CEO of Izea was our special guest this week.

Ted Murphy on Missy Ward's Flickr Stream

The topics that were discussed today were:

  • Bloggers are adding more affiliate marketing to their blog monetization. Why now and what are the opportunities for big-time bloggers and the little guy?
  • The opportunities for bloggers and advertisers with SocialSpark and PayPerPost
  • Why Affiliate Managers should be concentrating on recruiting bloggers and how to go about doing so the right way.
  • The financial effect that affiliate marketing has had on affiliates' lives and the gamble getting into the industry. (We were too long-winded on the other topics that we decided to table this for another time).
  • Lisa Picarille debriefs us on Lobby Day in Sacramento

Show Notes:

  • Missy checks her ego and the door and makes a new rule that the weekly special guest shall always pick the opening music.
  • Great brands paired up with great bloggers = win-win (ex: Wal-Mart 11 Moms, Chris Brogan and Kmart)
  • The differences and opportunities between SocialSpark and PayPerPost
  • How advertisers are measuring social media campaign successes
  • Why more bloggers are monetizing their blogs now via affiliate marketing, sponsored posts, etc. and why is Marshall Kirkpatrick still shaking his head at it?
  • What's the deal with “the Tongue“?
  • Missy's going to IzeaFest at Seaworld. Is the conference for you, too?
  • How Advertisers, Affiliate Managers and OPM's should approach bloggers — and how NOT to.
  • How a random product can create buzz via social media (ex: Xshot)
  • San Francisco Lobby day updates regarding California AB 178 and why Karen Garcia is a Rockstar!
  • Calling all Minnesota Affiliate Marketers: Connie Berg needs your help to fight #advertisingtax in your home state
  • Missy loves Quickertek.com ‘s External Battery for the MacBook Air, but hates the fact that they don't have an affiliate program
  • On the road again…. IM Spring Break – April 2-4

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