Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.



Listen above or download to iTunes.

Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:

  • Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
  • Lisa Riolo (@LisaRiolo), Internet Marketing Consultant
    • Women in Power. Is it possible to command power without reference to her gender?
    • Web Thinking vs. Step Thinking. Will it be the female species that ultimately solves our healthcare crisis, saves our planet and stops poverty?
    • Advertisers Still Don't Get It. How to market to the 40+ female crowd.
  • The topics that were spewed today were:

    Additionally, there is a reference to Aunt Bee, a fictional character from the 1960's sitcom, the Andy Griffith Show. After further investigation, it turns out she was as old as she looked. However, Lucille Ball was only 40 years old when I Love Lucy first aired and she sure looked a lot older than that. Just sayin'.

    Podcast Warning:

    There is a whole lot of 40+ estrogen flowing throughout this podcast. This is not for the faint-hearted, nor those who prefer to hide from the truth 😉

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Listen above, on or download to iTunes.

Lisa Picarille (@lisap), who is a consultant specializing in social media, online marketing and content creation, was the moderator for this week’s show. You can find her blogging at

The panelists this week were:

Karen Garcia (@karengarcia), co-founder of GTO Management and Ultimate Foodie.

And me (@missyward) co-founder of Affiliate Summit and co-editor-in-chief of FeedFront magazine.

Here are some of the things we talked about:

My new podcast Big Mouth Strikes Again where she interviews all sorts of industry leaders and wise guys 😉

Affiliate Marketers Give Back: I'm leading a team of great folks participating in the 40-mile Avon Walk for Breast Cancer in Los Angeles and why championing the boobies is important to me.

The Problem Solvers session at the upcoming Affiliate Summit in New York lets attendees get expert advice and donate some funds that will benefit Big Brothers and Big Sisters of New York City.

Karen’s firm, GTO Management, will once again be sponsoring the Christian Affiliate Marketers Association (CAMA) brunch at ASE09. It’ll be at the historic Cotton Club.

At the end of the show we got to the advertising tax issues:

Tax and crabs – mmmmm!

The advertising tax news was mixed for other states. But we all send Arnold a big shout out for keeping affiliates on track in California. Also Overstock will continue to do business with California affiliates. And a warm Aloha to Governor Linda Lingle of Hawaii, who seemed to be influenced by the affiliate rally.

We also decided that to hammer home the issue about affiliates and taxes, the industry needs a charismatic, powerful spokesperson.



Listen above or download to iTunes.

I (@missyward) moderated this week with panelists:

  • Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
  • Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives

Jeremy Schoemaker, Missy Ward and Ted MurphyJeremy Schoemaker, Missy Ward & Ted Murphy

Jeremy Schoemaker(@shoemoney), the founder of Shoe Money Media and author of the popular blog, was our special guest this week.

Jeremy gives us the scoop on:

  • How he got started in online marketing and how his nickname “ShoeMoney” originated
  • The famous $132,995 Google check picture on and his thoughts on why his blog is successful
  • His rationale for starting the ShoeMoney Affiliate Network and the 12-week free online marketing training program
  • …a bunch of other goodies.

  • Additionally, the topics that were spewed today were:

    • The new Icann Universal Rapid Suspension proposal and how it could affect affiliates.
    • Womma's potential re-evaluation of their ethics code when it comes to cash vs product debate and how it will affect bloggers.
    • How Q1 online sales are in “somewhat of a recovery”

    Show links:

  • Fitflop “The flip flop with the gym built in.”
  • Email address to tell ICANN what you think about the new URS proposal ( )
  • “Q1 online sales recover, if you can call it that, from their Q4 dip” – Internet Retailer
  • “Hey Affiliates – Screw You! (pass it on)” –

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