March 2010 - Affiliate Marketing with Missy Ward, Affiliate Summit Co-Founder & Co-CEO

RSVP for Affiliate Summit’s Cocktails for a Cure (During…

by Missy Ward

AFFILIATE SUMMIT'S COCKTAILS for a CURE
JOIN FELLOW MARKETERS & TECHIES FOR A SPECIAL COCKTAIL HOUR DURING *ad:tech* SAN FRANCISCO.

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Join your host, @Missy Ward of Affiliate Summit for complimentary cocktails, a chance to network with some fascinating people and an opportunity to raise awareness for a cause that has touched so many.

Where: House of Shield's Saloon
39 New Montgomery Street
Date: Tuesday, April 20th
Time: 7:30pm – 10:00pm

Special guest bartenders will be on hand serving up drinks including:

Cyan Banister (@cyantist) – CEO of Zivity.com.
Rocky Barbanica (@rocmanusa) – Managing Producer at
Rackspace and Building 43.
Warren Corpus (@warrencorpus) – VP Business Development of Vayan Marketing Group, Contributing Author at Adotas.com
Steve Hall (@stevehall) – Publisher of Adrants, Creator of AdGabber
Brian Littleton (@brianlittleton) – Founder & CEO of Shareasale.com, Affiliate Summit Affiliate Marketing Legend Award Winner 2008.
Marissa Louie (@malouie) – CEO of HeroEx.com, San Francisco's 1 hour buy and deliver service.
Murray Newlands (@murraynewlands) – Founder of AffiliateHeat.com and MurrayNewlands.com
Scott Richter, (@scottrichter)- CEO of Media Breakaway
and walker in the 2010 Affiliate Marketers Give Back, Avon Walk for Breast Cancer.
Robert Scoble, (@scobleizer) – Technical evangelist, founder of Scobleizer, Building 43 and currently working for Rackspace.
Brian Solis, (@briansolis) – Author of “Engage“, Co-founder of Social Media Club and Founder of BrianSolis.com

…and more to be announced.

Tip our guest bartenders well because all of their earnings will be donated to Affiliate Marketers Give Back Avon Walk for Breast Cancer, .

Great prizes including passes to Affiliate Summit East 2010 will be raffled off with proceeds going to the Avon Walk for Breast Cancer.

(If you have purchased a raffle ticket online above, you will receive your raffle ticket at the event. Winners will be announced on the Affiliate Summit Blog on Monday, April 26.)

GET YOUR PINK ON. COME RAISE YOUR GLASS AND HELP RAISE FUNDS TO FIND A CURE FOR BREAST CANCER.

(Limited Capacity Event)

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Events

BlogHer Business ‘10

by Missy Ward

Now in its fourth year, the BlogHer Business Conference will be held on August 5, 2010 at the Hilton New York, immediately preceding the BlogHer ‘10 Conference.

BlogHer Business is an annual “crash course” on best practices for reaching the most influential and powerful consumers — women online — in the quickly evolving social media world. This event is kept at a smaller size to facilitate deeper discussion and more valuable networking.

Find out more and register here.

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Affiliate Marketing

FeedFront Magazine Issue 10 Now Available

by Missy Ward

The tenth issue of FeedFront, the official magazine of Affiliate Summit, is at the printer and it will be hitting mailboxes in early April 2010.

Issue ten of FeedFront will also be distributed at SOBCon and ad:tech San Francisco.

This issue of FeedFront Magazine includes an Affiliate Summit West 2010 Recap in pictures, How to Kick the Hype Habit by Rosalind Gardner, Walking the Straight and Narrow by Dush Ramachandran, and Increase Conversions by Shooting Your Designer by Tim Ash.

Also, the advertising tax fight, dealing with changes for advertiser landing pages, mobile marketing, and upcoming events.

Issue 10 of FeedFront can now be viewed online, downloaded, and printed from Scribd.

Get the FeedFront RSS if you’d like to get all of the articles as they are published to the feed. Read more “FeedFront Magazine Issue 10 Now Available” →

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Affiliate Marketing

ShareASale Shares: Pay-Per-Call Pays

by Robert_Duva

In an interview in January, Brian Littleton of ShareASale hailed pay-per-call as a “huge opportunity” that would be big for a lot of people this year. Missy Ward also predicted the same in her blog post at the end of 2009.

Are they right?

Matt McWilliams, award-winning affiliate manager for Legacy Learning Systems definitely agrees. Matt offers pay-per-call to Legacy’s affiliates on the ShareASale platform, which is powered by RingRevenue. Recently he shared his successes with us for a case study, and even we were impressed.

It makes sense.

Legacy’s prospective customers read a lot of reviews, searching for advice or more information about Legacy’s educational DVDs. And while some of us might go ahead and click “buy” on those guitar lesson discs, others want to consult with someone, ask questions, dig a little deeper.

And that’s just what Legacy has been seeing: Matt told us they got 200 calls in their first 30 days with the platform. Every one of the calls that qualified for an affiliate commission converted to a sale. They’ve seen other great benefits as well, including new activity from affiliates who hadn’t previously been active, and a lift in sales both online and off.

For more information on building your business with ShareASale’s pay-per-call platform, visit www.shareasale.com/paypercall.

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Robert Duva is the co-founder and CMO of RingRevenue. Visit www.RingRevenue.com to learn more about pay-per-call or ask your affiliate network about their pay-per-call services.

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