2010 - Page 17 of 23 - Affiliate Marketing with Missy Ward, Affiliate Summit Co-Founder & Co-CEO

How To Submit Your Speaker Proposal for AudienceConference 2010

by Missy Ward

The Audience Conference is taking place on Saturday, August 14th at Caroline’s on Broadway, America’s Premiere Comedy Nightclub, located in the heart of Times Square in New York City.

This is a special 1-day event produced by 1938Media and Affiliate Summit, featuring the smartest people across different disciplines who will speak about building and engaging audiences.

Last year, there were 20 speakers and entertainers who graced the stage of the Hudson Theater. This year, we’ll have dozens of speakers and comedians who will inform and entertain you on the stage of Caroline’s.

Photo by affiliate

How to submit a proposal to speak at The Audience Conference 2010:

Here is your opportunity to get up on stage to talk about your experiences growing and connecting with your audience.

We are currently accepting speaker submissions through April 30, 2010 and accepted speakers will be notified no later than May 14, 2010. Read more “How To Submit Your Speaker Proposal for AudienceConference 2010” →

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How to Become a YouTube SEO Rock Star

by GregRollett

Did you know that YouTube is serving over a billion video views every day? With that amount of entertainment, news, information and mayhem clogging up your customer’s computers, you need a more efficient way to reach them in the Goliath of online video and cluttered search engine results.

With the growth of universal search, affiliates need to utilize video to get their products and services in front of potential buyers and the best way to do that is through proper optimization of their videos.

Here are 5 techniques to get your videos pulling inside of YouTube and within the major search engines.

1. Proper Titles. Writing a title that is compelling for both viewers and search engines can be tricky. Digging into keyword research is your best bet here, as long tail phrases are easier to rank for and often lead to higher conversions. When writing these titles, keep them to 65 characters with your strong keywords to the start of the title.

2. URL Leading Description. When writing your description there are a few things to note. The first is that by using http://yourlink.com, YouTube will automatically make a live link that can send viewers directly to your landing page, offer, or Web site. I recommend using this as the first thing in your description so viewers can easily click over to your site. Read more “How to Become a YouTube SEO Rock Star” →

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FeedFront Magazine Articles

Dealing with Latent Affiliate Links

by LoriWeiman

Latent links refer to affiliate URLs that are for expired offers or are no longer valid, but are still active e.g. listed in a search listing, blog, or other Web page. Because the link is not valid, the landing page for a latent link is likely an error page.

These links are damaging to the merchant due to a poor user experience and damaging to the affiliate’s ROI due to poor conversions. There are several events that can cause a link to become a latent link:

Affiliate Removal. The affiliate is removed from the merchant’s affiliate program. In this case, the link usually will redirect to an error page hosted by the affiliate network.
Old Offers. The merchant removes the offer. In this scenario, the link may resolve to an error page on the merchant’s web site or hopefully to an appropriate alternative page.
Out of Stock. The merchant sells out of an item. Usually these kinds of links point to the actual product / offer page with an ‘out of stock’ message on the page.

Advice for Merchants

Redirect:
- Ex-Affiliates: Ask your affiliate network provider to redirect links with the affiliate’s ID to a landing page on your Web site – not the affiliate network’s Web site.
- Old Offers / Out of Stock: Redirect traffic to a best alternative landing page to ensure a good user experience. Don’t let consumers land on an ‘out of stock’ or ‘invalid offer’ page.

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Events

Why You Should Go to SOBCon2010 and How To…

by Missy Ward

SOBCon2010 is taking place April 30-May 2 in Chicago. This is my second year in attendance and I'm looking forward to presenting at this year's event.

Clearing up the confusion

No, this is not a special conference for Sons of Bitches.

Although there's nothing wrong with reaching down and finding our inner son of a bitch when the need arises (not to be mistaken for acting like a jack- and/or bad-ass), this conference is an event for Successful and Outstanding Bloggers.

Think of it as a convergence of smart marketing minds where insights are discussed, strategies are identified, tactics are developed and actionable business ideas are created.

Getting with the program

The 2010 program is focused on strategy and tactics for integrating online and offline social marketing. The event is structured into six, two-hour interactive content blocks and features an all-star lineup of presenters, that I am honored to be included with.

I will be presenting on Saturday, May 1st on the topic below:

Block 6: Tactics – Claiming Rewards and Leveraging Victories

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