April 2013

Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.

For those of you that know me, you know that I could talk all day about music, wine and affiliate marketing.  And yes, I can incorporate all three into one conversation at any given moment.
BottleRock Napa
So, I couldn't be more thrilled when I found out about BottleRock, which is taking place in Napa (one of my favorite destinations in the US) on May 9-12.

BottleRock, which will be held at the Napa Valley Expo, will feature more than 60 bands, top wineries, the best of Napa food, microbrews and today's top comics.  There's also a bunch of late night VIP events and after-parties.   You can check out the full BottleRock lineup here.

And talk about the Wine and Food!   BottleRock will feature over 40 top wineries and Napa restaurants that you can sample.

What makes this event even more cool is the fact that just by attending this unique festival, you're also supporting many good causes such as Autism Chords, Bacchus Benefits Group and a couple of dozen non-profits.  Additionally, you can participate in their 300 Heroes Challenge which promises to raise a minimum of $1,000 for BottleRock charities.

BottleRock, the Tri-Fecta of Festivals!

So we've covered two out of three reasons why I think BottleRock will be awesome — music and wine. But, what's does BottleRock have to do with affiliate marketing, you ask?

Well, when I found out about the event, I posted about it on Facebook.  Some of my affiliate marketing friends started posting that they were also interested in going, so I started the BottleRock, Napa Valley – Affiliate Marketing Girls' Trip.   Since then, we've rounded up a group of women from different sectors within the affiliate marketing industry, from all over the United States,  that are now all headed out to BottleRock.

Some of them I've known since 2001 and some are fairly new to affiliate marketing.  But, that's one of the things I love most about our industry — the fact that not only do we work hard together, we play hard together.

So, if you're one of those last-minute kind of peeps, or if you've been sitting on the fence… get off of it and get to Napa for BottleRock.

If you need some more encouragement, here's my BottleRock Napa playlist on Spotify featuring a couple of hundred songs from the 60+ bands that will be playing there!

BottleRock Napa Bands

If you're headed out there and want to meet up, leave me a comment!

There are a handful of different types of people who head out to conferences.

FeedFront Magazine, Issue 22Some are looking solely to network, while others want to both attend sessions and network with their fellow conference attendees.

And then there are the folks looking for a free ride.

Well, not exactly.

These characters pay for airfare, a hotel room, restaurants, cabs, drinks, etc. but, they don’t bother to get a pass for the conference – the reason they ostensibly made the trip.

Sounds pretty spot on with one of the definitions of a parasite:

          “a person who receives support, advantage, or the like, from another or others without giving any useful or proper return, as one who lives on the hospitality of others.”

I am not talking about the people who hang out in the hotel lobby and try to meet up with attendees without registering for the show.

Those people doing “lobbycon” are outside of the conference area (the space designated on the maps for the conference – not just the exhibit hall, Meet Market and sessions), and in a public part of the hotel.

However, the “lobbycon men” sneak into the actual conference without a badge, and that’s a problem.

Not only are they interlopers, but they’re also criminals.

Yes, criminals. They are committing theft of service and trespassing.

Others who go through the trouble of creating falsified badges are committing theft of service, trespassing, and fraud.

Ballers on a Budget

I totally get that there are plenty of ballers on a budget, and they have a hard time affording a conference trip.

But if you’re in such dire financial straits, you’re better off staying at home and working than coming out and acting as a parasite.

However, if you are tight, but still want to attend, we provide lots of ways to get a free pass.

Opportunities include a large allocation of passes for attendees to give away in their own promotions; our Pay It Forward scholarships; the Race to Affiliate Summit contest; our sweepstakes for passes on Twitter and Facebook; free passes at our meetups; and press passes.

Also, we offer Early Bird rates where passes start at $99. These rates were open a full four months (January 17 to May 17) for Affiliate Summit East 2013.

Are You a Pro or Con?

We’re all marketers, and as Seth Godin once wrote, “All Marketers are Liars.”

But that was rhetoric, and anybody who read the book understands that the book was actually about the power of marketing an authentic story.

But I’m guessing the guys that get a suite and bottle service and limos, but then sneak around the conference without a pass didn’t read beyond the title of the book.

The same guys working their confidence trick in the registration area, as they look over their shoulder to see how soon they’ll be asked to leave again.

By the way, you might have noticed that all of the references to these charlatans, cheats, and swindlers are male. Well, it’s no accident. We catch lots of them at each show, and they’ve been 100% guys.

Anyhow, if you’re a con who doesn’t see value in getting a pass for the show, please stay home.

The folks who think it’s a good thing to have a thriving industry conference and who support it, we love y’all and look forward to seeing you in Philly this August and back in Vegas in January 2014.

Shawn is a Co-founder of Affiliate Summit and Co-Editor-in-Chief of FeedFront Magazine and you can follow him @affiliatetip on Twitter.

Type-A Advanced Philadelphia is taking place on Saturday, April Type A Advanced Philadelphia20th in Philadelphia.

If you're not familiar with Type-A Parent Conference, it is a well-established conference for mom and dad bloggers. The conference has a reputation for bringing together parents that blog and the brands that want to engage with them, so that both groups can grow their businesses.

I had the pleasure of attending their 4th annual conference in Charlotte last year.  I walked away with some great connections with other business moms (and a handful of dads) that I am able to bounce ideas off of for my ItsaWAHMthing.com site.

This year, I'm going to be speaking at Type-A Advanced Philadelphia on Advanced Affiliate Marketing Techniques.  My fellow session speaker is Debbie Bookstaber, who is the President of Element Associates and is the blogger behind Mamanista.com and Bloganthropy.org.

Here are some of the topics that we'll be covering:

  • Step by step instruction on creating the perfect monetized post
  • Ideas on how you an integrate creative monetization techniques that provide value to your readership
  • We will provide you with a list of free affiliate marketing WP Plugin, tools and resources that we use every day
  • and last but not least, we'll share six nuggets of wisdom, that no one else will tell you.

Nothing makes me happier than to provide bloggers with all the tips and tricks that I know.  What's even better is hearing from them a year down the road that they've doubled, tripled and even quadrupled their income.

That's what's cool about the TypeA Parent Advanced Conference Series.   It provides advanced information that you'd likely not find out at your typical blogger conference.

The  Type-A Advanced Philadelphia Agenda is below.   I'm looking forward to attending a number of these sessions myself.


Type A Parent Conference - Advance Philly Agenda
If you're attending Type-A Advanced Philadelphia, don't forget to check out my gift to you which will be inside your attendee bag! [Hint:  If you want to learn even more about affiliate marketing, you'll love this!]

If you'd like to set up a meeting with me while we're there, please shoot me off an email.

If I don't see you in Philly, I hope to get to see you at Type-A Parent Conference 2013 in Atlanta, taking place September 27-29, 2013.