"Soliciting Testimonials to Establish Trust", originally appeared on itsaWAHMthing.com, where I regularly contribute articles about marketing, productivity and technology tips for small businesses and work at home moms.
Soliciting Testimonials to Establish Trust
For as long as marketers have sold products, they’ve sought customer testimonials. In the age of social media, testimonials have transformed, but they still serve the core purpose of establishing trust between seller and buyer.
The Importance of Testimonials
If you’ve ever written or delivered an elevator pitch, you know it should be brief. Yet experts recommend including customer testimonials even in this very quick form of communication — that’s how critical testimonials are in telling your brand story.
Using customer testimonials in your pitch shows that your business is credible, notes the Neeley School of Business at Texas Christian University.
Testimonials can also tell compelling stories about your business through the eyes of your customers.
With the frenetic pace of marketing today, it’s critical that we create personal stories to make our customers and prospective customers pause. I recommend soliciting testimonials from customers who’ve had a great experience interacting with your brand. Read more “Tell Your Brand's Story Through Testimonials”