Mobile marketing is unarguably growing. According to a Salesforce Marketing Cloud study, 46 percent of marketers worldwide used some sort of mobile marketing tactic last year — that’s up from 23 percent in 2013.
Seventy percent of the marketers involved said that mobile marketing was critical to success.
Loyalty programs are the most popular type of mobile campaigns and they rank No. 1 in mobile marketing effectiveness according to eMarketer. Loyalty apps have also emerged during the mobile marketing trend.
Big brands like Starbucks and 7-Eleven have created apps that track customers’ activity and offer rewards. 451 Research found that 37 percent of mobile users had a loyalty app on their phone.
Here are three creative ways to gain customer loyalty using mobile marketing: Read more “Gain Customer Loyalty Using Mobile Marketing”