Blogging - Affiliate Marketing with Missy Ward, Affiliate Summit Co-Founder & Co-CEO

4 Ways to Create Blog Posts that Convert Visitors…

by Missy Ward

4 Ways to Create Blog Posts that Convert Visitors into Customers Content marketing is one of the most prevalent forms of marketing today, even for B2B businesses. According to the Content Marketing Institute's 2017 Benchmarks, Budgets and Trends — North America reports, 86 percent of B2C marketers feature content in their strategy, and a whopping 89 percent of B2B marketers are using it.

For the majority, this means having at least a blog, an online publication where the brand can feature everything from photo slideshows to infographics to videos, all in a search engine-friendly format that's crawlable to notch higher results.

But even if your blog is getting millions of hits and generating lots of discussions and social shares, if sales are still stagnant, it's not doing its job.

Your blog should provide useful and helpful information to visitors who are then convinced enough to convert to purchasers. Here are four ways to turn those visitors into customers. Read more “4 Ways to Create Blog Posts that Convert Visitors into Customers” →

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Using Linguistics to Create a Brand Tone for Your…

by Missy Ward

Marketing is part science and part poetry. When an author puts pen to paper, the goal is to create a tone that invites a reader to join the story. The same holds true for marketing. Linguistic rules apply to the creation of a marketing message. To reach your audience in an inspiring manner, the marketing copywriter needs to follow a few well-established linguistic rules. Read more “Using Linguistics to Create a Brand Tone for Your Marketing” →

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6 Ways to Produce New Leads with Your Website/Blog

by Missy Ward

6 Ways to Produce New Leads with Your Website or Blog An integral part of a business's viability is reflected in its website and blog. With so many potential consumers to target, companies need to broaden its reach online to strengthen its marketing campaigns and grow revenue.

Here are six ways to produce new leads using your company website or blog:

Target Your Traffic

How are you generating traffic for your website? Are you targeting the right audience? These are key questions you must answer to determine if your website is even reaching the appropriate population for your product or service.

In order to maximize your lead potential, you need to cultivate an understanding of your audience and craft your message to direct it to this population. Otherwise, your product or services will fall into a black hole.

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Content Marketing 101: A Beginner’s Guide to Blogging for…

by Missy Ward

Content Marketing 101: A Beginner's Guide to Blogging for Business In my opinion, blogging is one of the most valuable marketing tools available to businesses.

Hubspot's previous analysis of 1,500 Hubspot customers (small businesses) found that companies with a blog attracted 55 percent more visitors to their websites than those that did not. The ones that blogged also had 434 percent more pages indexed in search engines.

In addition, according to their Marketing Benchmarks from 7,000 HubSpot's customers, businesses with websites greater than 400 pages, get 6x more leads than those with 51-100 pages.

Although their information is somewhat dated, I'd surmise that the numbers could only be greater at this point.

Your blog will only be as effective as its functionality, appearance and quality of content. Move in the right direction using these content marketing tips.

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