Essentials that Affiliate Managers Often Overlook

by Missy Ward

Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.

I was recently on the “Essentials Overlooked by 90% of Affiliate Managers” Panel at PubCon Austin 2011 along with Geno Prussakov, Keith Posehn, Jerry West and our moderator, Chuck Hamrick.

While my fellow panelists focused on various areas that Affiliate Managers can improve upon, I focused on the affiliate recruitment aspect.

As I've been an affiliate, affiliate manager (for both individual merchants and a CPA Network) and also a merchant myself, I was able to provide some insight from all perspectives.

What 90% of Affiliate Managers Often Overlook

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Their was a lively debate on “affiliate-stalking” and whether or not it was appropriate for an Outsourced Program Manager (“OPM”) to continuously try to cross-recruit their active affiliates into their other managed programs.

In the end, we all agreed that the most successful affiliate managers are the ones that take the time to understand their affiliates' businesses and treat those relationships respectfully.

The full presentation can be found on Slideshare here: http://www.slideshare.net/missyward/what-90-of-affiliate-managers-often-overlook

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Missy Ward

Co-Founder & President at Affiliate Summit, Inc.

Missy Ward has been in affiliate marketing since 1999. She is the Co-Founder and Co-CEO of Affiliate Summit, FeedFront Magazine, GeekCast.fm, Founder of AffiliateMarketersGiveBack.com and manages many of her own affiliate sites.